Linc launches a chatbot but there's a twist

Linc uses AI in their new campaign to get their audience to write more themselves.

BC Web Wise, an advertising and marketing agency, has recently launched a new campaign with the aim to make writing fun for audiences. The initiative revolves around the invention of Rogue AI, an AI-powered chatbot built to respond to user inquiries in a funny and quick-witted manner, developed by Linc Limited, a leading manufacturer and distributor of writing instruments and stationery products. 

Given to the increased chatter around AI v/s humans, backed by the development of Microsoft's ChatGPT and Google's Bard, is what led to the inception of the idea. This is where to showcase the capabilities of Rogue AI and how cutting-edge technologies are reshaping every industry, BC Web Wise has kickstarted the campaign. The initiative emphasizes the importance of human intuition and creativity over technology, and it places the pen right at the center of the communication, with the slogan 'Isse Better Khud likh lo' - Better to write it yourself with a Pentonic.

Deepak Jalan, MD, Linc Limited, said, "As a brand, we want to stay in step and relevant to the latest trends and technologies on digital. We are super excited that we are amongst the first to have our own AI-based search engine, just at the right time when there is so much chatter around it. This is the beginning of what we hope to roll out more of for making our campaigns fun, and engaging for our audience while also driving our business purpose."

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RogueAI has a simple user journey that turned into an asset to leverage the ongoing digital chatter of AI vs. Human intelligence in just a few days of release, adds Sonali Banerji, Creative Director, BC Web Wise, "The idea was to leverage the ongoing digital conversations and create some fun banter of our own. Rogue AI lets our audience have fun with this chatbot. We, of course, want to drive the message of how cool AI can be. There's nothing more powerful than human intuition and the power of Pentonic Pens."

Commenting on the campaign Shailendra More, Creative Director Interactive Technologies, BC Web Wise, said, "AI has, over the last decade, seeped into everything we do, but has played a more backend role. We would like to see how best to leverage it for brands in the front-end interactions that the consumer can have, fully acknowledging and making them aware that it is AI-led."