Mi Ads appoints Xapads Media as Core Agency Partner for India

Xapads will offer advertisers exclusive access to app inventory of Mi Ads for in-OEM advertising as the core agency partner.

Xapads Media, the adtech platform is now the Core Agency Partner of Mi Ads for the Indian market. It will offer advertisers exclusive access to app inventory of Mi Ads for in-OEM advertising.

Commenting on this partnership, Nitin Gupta, CEO, Xapads said, “We are thrilled to announce our partnership with Mi Ads as their Core Agency Partner and are eager to embark on this exciting journey together. By integrating Mi Ads inventory with our award-winning AI-driven programmatic engine, ‘Xerxes’, advertisers will gain seamless and direct access to Mi Ads’ premium inventory. Our team is energized and fully prepared to dive in and deliver exceptional results."

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Ramneek Chadha, COO, Xapads Media, expressed his excitement about the association, “Being chosen as Xiaomi's core agency partner is a testament to our commitment to delivering excellent results. We are confident that just like the SEA region our partnership for India too will be a fruitful one, and we look forward to collaborating with the Mi Ads team to achieve our common objectives.”

Currently, Mi Ads is reportedly experiencing rapid growth in global markets and through this affiliation, it intends to leverage its reach.

Bono Wu, Director of Channel Partnership, Mi Ads International Internet Business, said, “We are proud to be associated with Xapads which is our core partner for Mi Ads, Marketing Solution in the regions of US, India and SEA. For customers, the company is not only a business growth driver, but also a trusted partner and value