Dettol's new campaign encourages children to explore for a better, brighter future

With the new campaign #DettolProtectsTomorrow, Dettol aims to empower mothers to build a better and safe future for their kids.

Dettol unveils a new campaign #DettolProtectsTomorrow to motivate children to explore the world without the fear of disease-causing germs. With a strong belief that children’s curiosity should be encouraged to achieve their true potential, Dettol aims to empower mothers to build a better and safe future for their kids.

To bring this thought alive, they have launched personalized foaming handwash, encouraging consumers to capture precious moments showcasing their kids exploring their talents and create their own customized Dettol foaming handwash packs.

The campaign was launched with a video showcasing the brand philosophy by reiterating the promise of
providing safety and protection of Dettol foaming handwash to children as their hands get dirty while
they dive into the world of opportunities to build a better future.

This philosophy was also brought to life through a partnership with Better India by recognizing and celebrating 20 inspirational stories of kids from across India, who are making an impact on not just their lives, but also their local communities to build a better world.

Also Read: What should brands keep in mind while creating content for Reels?

Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt stated, “Curiosity
and learning behaviour amongst children must be nurtured to help them reach their full potential. With #DettolProtectsTomorrow, and the inspirational stories of these children, we want to empower mothers to encourage their children to pursue their natural curiosity, without any fear of germs. Dettol Foaming
handwash provides 10x better germ protection and is gentle on young skin, with moisture-rich foam.
Personalised packaging of Dettol foaming handwash will have pictures and stories of these kids and we
hope it serves as a reminder for all, to go out exploring and get their own personalised packs.”

Mitesh Kothari, Co-founder and Chief Creative Officer, White Rivers Media said, "The thought-
provoking campaign #DettolProtectsTomorrow, puts forth the message of strengthening inquisitiveness
among children to go out and explore the world. To ensure the campaign reaches a wider audience and
brings a positive change, we have conceptualized a film, displaying Dettol’s philosophy and highlighting
the innovative personalized pack. We at White Rivers Media are delighted to associate with a brand like
Dettol that focuses on the health and growth of its consumers.”