Finolex Industries highlights the significance of saving water with new campaign

Titled 'Save Today For Better Tomorrow', the ad film highlights the dire need to save water in our daily lives by giving viewers a picture of a bleak future with scarcity of water.

Finolex Pipes has released its latest short film, titled 'Save Today For Better Tomorrow', highlighting the dire need to save water in our daily lives.

It features a woman waiting for the delivery man to fill a utensil with a daily ration. The woman then informs the man to bring an 'extra litre' (of what viewers are left to assume is milk) only to end the film with a utensil of water.

The film gives us a reality check by showcasing the consequences of neglecting water conservation and urges viewers to take action to protect this vital resource. It has captivating storytelling with a strong message of saving water now, rather than waiting for the day when this critical resource is threatened.

Since 2008, Finolex Pipes has been working in the areas of water conservation through its CSR partner Mukul Madhav Foundation. They have so far supported 80+ schools and institutions in Maharashtra, Gujarat, Rajasthan, Karnataka supporting more than 35000 children with RO water filters, 26 + water conservation projects completed in Maharashtra and Gujarat.

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This new ad film aims to further support the cause.

Ajit Venkataraman, CEO of Finolex Industries, said, "Celebrating Water Conservation Day is not only a reminder of the critical importance of water in our daily lives but also an opportunity to acknowledge the challenges we face in preserving this precious resource for future generations. Our high-quality products, long-lasting pipes support our vision of water conservation and offer reliable protection against leakages owing to their superior built quality and renowned durability”

“We believe that storytelling is a powerful tool for creating change, and as a socially responsible company, we are proud to use our platform to bring attention to important environmental issues like water conservation. We hope that this film will sensitize and inspire action towards a more sustainable future” he further added.