Macroman M-Series launches 'Live like a Macroman' campaign ft. Yash as their brand ambassador

Macroman M-Series, lifestyle and fashion brand, launches an elaborate digital campaign to announce their latest brand ambassador - the KGF actor Yash. 

This April, Macroman M-Series launched a campaign across print, out-of-home, and digital media in, creating buzz around their new brand ambassador.

As part of its pre-launch promotion, the brand initiated a contest to hype the new face of Macroman. The brand left it to the audience to guess who would "Live like a Macroman." 

Following the buzz created on social media, Macroman unveiled actor Yash known for his stellar performance in KGF, as its brand ambassador with a new video. The video campaign was also shared on the actor’s Instagram page, which has over 13.8 million followers, garnering more than 3.1 million views. 

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A post shared by Macroman M-Series & Macrowoman W-Series (@macroman_macrowoman)

The video unleashes the inner rockstar in a cinematic tone, highlighting the new ambassador. The motto of the ad, "Live like a Macroman," reflects in the video and the snappy communication. The 360-degree digital campaign was well-received by the audience. 

Sharing his perspective, Vikash Agarwal Brand Director, Rupa & Co. Ltd, says, “As a lifestyle and fashion brand, Macroman M-Series focuses on offering products that are truly world-class in terms of quality, fabric and design to meet the expectations of India’s young, aspiring consumers. Likewise, we create campaigns that inspire our customers to “Live like a Macroman” in their own unique ways. I am happy to welcome Yash as our new Macroman and I look forward to a great association as we grow together in the coming years.”

The #LiveLikeAMacroman campaign received 14 Million Views on YouTube, 16 Million Views on Instagram, and 4.5 Million Views on Facebook. #LiveLikeAMacroman & ‘Yash Is The New Macroman’ both trended more than 5 hours on Twitter.