Mindshare India bags Maruti Suzuki’s media mandate

The partnership will be focused on 'Good Growth' to propel Maruti Suzuki to new heights of success with innovative strategies and technology-driven solutions.

Mindshare, a media agency in India, has secured the car manufacturer Maruti Suzuki's media mandate in India. The account was won following a competitive multi-agency pitch.

As a flagship agency from GroupM,  Mindshare’s expertise, creativity, and strategic vision will help steer the Maruti Suzuki brand towards a faster lane of growth and success, operating from its Gurgaon office. 

With a focus on innovative strategies and technology-driven solutions, the agency aims to leverage its performance, data, digital, and content expertise to co-create innovative solutions for Maruti Suzuki's growth in the coming years. The agency's vision of 'Good Growth' aligns perfectly with the car manufacturer's focus on delivering sustainable and responsible growth.

Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said “We are looking forward to this partnership with Mindshare (Group M) as our integrated media agency. We expect to leverage Mindshare’s strengths in the media industry to synergize and optimize our media spends and co create ground-breaking initiatives that will give us an edge in today’s competitive automotive industry. We  look forward to the exciting possibilities that lie ahead.” 

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Helen McRae, CEO - Mindshare Asia Pacific, "This win by Mindshare in securing the media mandate for  Maruti Suzuki is a significant milestone for the advertising industry in India. It highlights the agency's exceptional capabilities in providing innovative and technology-driven solutions to their clients. We are  excited to see the strategic vision and expertise of Mindshare to steer Maruti Suzuki towards sustainable and responsible growth. This partnership is a testament to the agency's commitment to delivering exceptional results for clients and driving growth for businesses in the region." 

Prasanth Kumar, CEO – GroupM South Asia, expressed his excitement, said "We are thrilled to have a brand like Maruti Suzuki on board with Mindshare India. This win is not only a testament to the agency's  outstanding capabilities and offerings but also demonstrates GroupM's commitment to delivering  exceptional results for clients. It also demonstrates the agency's ability to drive brands forward and build  trust with clients. We look forward to seeing the innovative solutions that Mindshare will develop to drive  Maruti Suzuki's growth story forward." 

Amin Lakhani, CEO – Mindshare South Asia, shared his enthusiasm, and said, “We are thrilled and deeply honoured to have been awarded this esteemed mandate. We are committed to delivering outstanding results for Maruti Suzuki. Our continuous investments in new products, platforms, and people have helped us build a future-ready team that can partner with clients in their growth journey. We are excited to co-create innovative solutions using our expertise in performance, data, digital, and content to drive Maruti Suzuki's growth in the coming years."