Rediffusion appoints Divyanshu Bhadoria as CSO

Divyanshu will work with Dr. Sandeep Goyal on new initiatives that the agency has in the pipeline and strengthen the thinking and output at their think tank Red Lab.

Rediffusion today announced the appointment of Divyanshu Bhadoria as Chief Strategy Officer (CSO) reporting to the agency’s Managing Director. He will be based at the agency’s Delhi office. Divyanshu was earlier with Wieden + Kennedy (W+K).

He has spent over a decade building brand strategies across domains like tech, auto and FMCG. With W+K, he led brand strategy development for brands like Airbnb, Audi, Budweiser, Old Spice, Royal Enfield and more. As the India strategy lead for Apple’s ad agency, MAL, he helped design cultural solutions for Apple’s India business.

Additionally, he also brought the Indian perspective to global tasks like repositioning iPad and revamping Instagram for Gen Z audiences all over the world. Divyanshu started his career with stints in media sales, digital marketing, social media management before transitioning into brand planning and strategy with Creativeland Asia.

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“Divyanshu is a sharp new addition to the growing talent pool at Rediffusion. He will work with me on various new initiatives that we have in the pipeline. He will strengthen the thinking and output at our think tank Red Lab too,” said Dr. Sandeep Goyal, Managing Director of Rediffusion.

“Rediffusion is an agency going through a major transformation. I am delighted to be part of the new wave of thinking at Rediffusion and look forward to working on the agency’s various high-profile clients like BMW, Liebherr, Parle, Kansai Nerolac, Tata Power and more. I am also looking to help in building the agency’s consumer insights think tank Red Lab to the next level with Dr. Goyal,” adds Divyanshu.