Shah Rukh Khan unveiled as the face of Myntra EORS campaign

Myntra taps the larger-than-life personality of film star Shah Rukh Khan in their campaign for the 18th edition of End Of Reason Sale to strike a chord with audiences across all age groups.

Myntra aims to bank on his popularity which transcends boundaries and resonates with fans across, to promote its bi-annual fashion festival. Shah Rukh Khan’s fashion sense and his ability to engage everyone from Gen-Z to millennials and geographies - metro to tier 2, and beyond. Myntra positions him to create greater brand salience during the upcoming EORS.

Under this association, Shah Rukh will be seen in a series of ad films, with a focus on the constructs of Myntra’s EORS-18. The brand campaign intends to capture Khan’s marketability to help shoppers make fashion choices through this edition of EORS.

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Adding his charismatic presence and charm to the brand campaign, SRK will engage with consumers and deliver the message of EORS-18. The brand campaign will be amplified extensively via multimedia channels leading up to and during EORS-18. Shah Rukh will also have extensive visibility on the app, to further garner the audience's attention.

Talking about the association with Shah Rukh Khan, Sunder Balasubramanian, CMO, Myntra, said, “We are thrilled to have Shah Rukh as the face of EORS-18, and are confident that this association is poised to undoubtedly elevate the event to new heights of glamour, style, and excitement. SRK stands among the few iconic celebrities whose popularity knows no boundaries and transcends age groups. He is loved by all, which perfectly aligns with the essence of Myntra EORS - an inclusive fashion extravaganza that brings the best of fashion, beauty, and lifestyle within reach for people across the nation. With Shah Rukh Khan as the face of the 18th edition of EORS, we are confident that it will be an unforgettable celebration of fashion, creating waves of inspiration and captivating experiences for all.”

Speaking on the association, Shah Rukh Khan, said, “Fashion, for me, has always been a means of self-expression. It is a way to embrace one's unique style and create a statement that truly reflects your personality. I am excited to collaborate with the incredible team at Myntra and play my part in promoting an unforgettable experience for fashion enthusiasts across the country, as they gear up for EORS-18 which is India’s biggest shopping carnival.”