Social Panga to handle digital marketing for Carl Zeiss Vision Care India

The agency will work on the creative digital communication that sets the tone for the global brand for its Indian target audience.

Social Panga, the integrated creative and digital marketing agency has bagged the digital marketing mandate for Carl Zeiss Vision Care India, the German manufacturer of optical systems and optoelectronics. The account was won post a multi-agency pitch.

The agency is now responsible for scaling the brand's digital presence and come up with innovative strategies and narratives. This will include crafting brand communication, response, and reputation management. Further, the agency will strive towards building the brand as the go-to eye care segment in India, helping people ‘See beyond.’

Speaking about the new partnership, Ritesh Dwivedi - Head of Marketing (Carl Zeiss Vision Care India), said, “ZEISS Vision Care India has a clear vision: To be the country’s leading eye care solutions provider, with its cutting-edge innovation and world-class technology. In this scenario, by partnering with a dynamic agency like Social Panga, we will be able to bring a fresh perspective to our digital world and enable our ever-evolving audience to see beyond and better, in newer ways. We intend to have a deeper consumer connection and leverage social media as well as other digital channels to strengthen our customer relationships.” 

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On bagging the mandate, Co-Founder of Social Panga, Himanshu Arora, said, “ZEISS is a stimulating addition to our portfolio, and we see eye-to-eye on creating a strong digital presence across social media platforms and other channels. Our vision for the brand is to provide a strategic and creative positioning that narrates the brand story in an intriguing and engaging manner. We are working towards building strong connections and lasting brand loyalty with their wider target audience. Here’s to ‘Seeing beyond’ the ordinary with focus and clarity!”