The Great Khali is back with humour and strength for Ambuja Cements and ACC campaign

The humorous campaign originally aired in 2015 and displayed the brand's positioning of strength and durability via The Great Khali's stature.

ACC and Ambuja Cements, the cement and building material companies of the Adani Group, are back with multimedia campaigns featuring their ACC Suraksha Cement and featuring the Great Khali, respectively. The campaigns have gone live on May 20, 2023 bringing excitement to audiences across the country.

The campaign is sure to evoke nostalgia by bringing back an ad featuring the Great Khali, which originally aired in 2015.

The humorous ad plays on the Great Khali’s impressive stature and strength and amplifies the brand's core positioning of 'Giant Compressive Strength' emphasizing the need for strength in cement.

Throughout the 2000s, the international wrestling star was a staple of television screens across the world, and struck a particular chord with Indian audiences, hailing originally from Himachal Pradesh.

The ACC campaign is poised to highlight the brand's core positioning of 'Durability', underscoring the brand's legacy in contributing to the robust infrastructure of India since 1936. The TV commercial aims to evoke a sense of pride and trust, focusing on the key message - 'Building your home with the cement that has been building a durable India since 1936'.

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Ajay Kapur, CEO, Cement Business, said, "We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time".

The television campaigns will be aired on various national and regional channels, ensuring broad visibility to audiences across the country. In addition, the advertisements will be shared extensively on digital platforms, expanding the reach and engagement with viewers nationwide.