Welpsun India onboards ^ a t o m as creative AOR

^ a t o m will manage the integrated creative duties of the flagship brands Spaces and Welspun under the new mandate.

In a multi-agency pitch which lasted over a month, Welspun India has appointed ^ a t o m network as their creative AOR. Welspun India has a wide variety of home textile brands in India and a product portfolio in three major categories: Bed, Bath and Flooring. The Indian domestic market continues to be their main focus.

Speaking on the mandate, Manjari Upadhye, CEO, Welspun – domestic business, says, “Welspun focuses on offering thoughtful living to its consumers.  Welspun has always had its customer’s best interests at the core to deliver a great product experience. Winning hearts through its innovative products and consistent quality, Welspun has always strived to offer meaningful products to its consumers. Our Vision is to make #HarGharWelspun and this vision requires us to understand the desires and aspirations of the new-age homemakers in India and translate them into the way how we run our business. We are confident that ^ a t o m will able to impart their expertise in making these brands house hold names in the Indian market”. 

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Abhik Santara, CEO and Director at ^ a t o m network, added. “ We are super excited to create work on a brand which touches each one of us every day through its product spread. We use them everywhere. Both brands cater to different consumer segments, therefore the tone & voice, insights and choice of mediums will vary drastically. There has been some great work on those brands in the last few years, and we look forward to doing some category-defining work to make Spaces and Welspun reach every Indian home.”