Cannes Lions 2023 Day 2: India bags first metal with FCB’s gold

Cannes Lions announced their second set of winners across six categories. India bagged a total of six metals.

India commenced its collection of awards at the Cannes Lions International Festival of Creativity by securing a Gold, along with three Silver and two Bronze Lions.

FCB India bagged a Gold for 'Untangling the Politics of Hair' for Stir Magazine in the 'Industry Craft' category. The agency also secured the most awards for the night. 

Commenting on the win Swati Bhattacharya, Creative Chairperson, FCB India, said, “Between STIR’s unfettered ambition for this brief, our aspiration for the work, the standards Rohit Chawla, our photographer,  set for making it as evocative as it could be, this is a testament to what being unfettered can achieve for all of us. We fly when we’re unfettered. Jin Jiyan Azadi!” 

Also Read: Day one Cannes Lions 2023: Armenia and Nigeria make history by winning their first Lion

FCB India also secured two Silver Lions in the Entertainment category. SOS Children’s Villages’ ‘Chatpat’ campaign won in the Influencer & Co-Creation category and Navneet’s Tr. For Teacher in the Social Behaviour & Cultural Insight category. 

Apart from FCB’s winning streak, Leo Burnett won a Silver Lion in the Entertainment Lions for Sports category for Airtel's '175 Replayed' campaign. 

DDB Mudra won a Bronze for ‘Machine Gun - Mouth' for Battleground Mobile India in the  Entertainment Lions for Gaming category. 

Lastly, Dentsu Creative’s 'The Everything Book' for Vedantu secured a Bronze in the Design category. 

Amit Wadhwa, CEO India, DENTSU CREATIVE India, This victory holds a significant place in our hearts, as it truly exemplifies the thriving creative culture at Dentsu Creative. It stands as a powerful testament to the boundless possibilities that arise when innovation and imagination intertwine. I express my deep gratitude to our exceptional teams who have each played a crucial role in this achievement. Together, we aspire to soar to even greater heights, firmly believing that this marks just the inception of an extraordinary journey filled with remarkable accomplishments that lie ahead.

Aalap Desai, Chief Creative Officer, Creative Experience, West, DENTSU CREATIVE India, The Everything Book has been 2 and a half years in the making. We have tirelessly worked on this project for years to make it come alive in the best version of it. It’s satisfying to see it being recognised at the biggest stage advertising has. I think we couldn’t be happier. Fingers crossed for the remaining days of the festival. We have more shortlists.

In total, India secured six metals at Cannes Lions 2023 Day Two.