Cannes Lions 2023: India bags first Grand Prix with Ogilvy’s win

On day four of Cannes Lions 2023 the festival gave out Lions in multiple categories; India bagged seven metals in total.

India won its first Grand Prix of this year on day four of Cannes Lions 2023. Ogilvy India’s ‘Shahrukh Khan - My Ad’ for Cadbury Celebrations bagged Grand Prix at Cannes Lions 2023 in the Creative Effectiveness category. 

The same campaign won a Silver Lion in the Creative Effectiveness category. 

Apart from that, India secured five more trophies across several categories, bringing the total metal tally to 23. 

Brand Experience & Activation

Airtel’s ‘175 Replayed’ by Leo Burnett secured a Gold in this category. 

Dentsu Creative’s ‘Suraksha ka Teeka’ for Mortein bagged a Bronze. 

Creative Business Transformation

Lay’s ‘Smart Farm’ by Leo Burnett won a Silver Lion 

Innovation Lions

Lay’s Smart Farm bagged another Lion, this time a Bronze. 

Also Read: Cannes Lions 2023: India bags 10 metals on day three

Creative Strategy Lions

Leo Burnett won another Bronze Lion for Whisper’s ‘The Missing Chapter’. 

The festival awarded metals in Mobile and Creative Commerce categories as well, India couldn't make a mark here.