Cannes Lions 2023: India secures 12 more shortlists

The number of shortlists for India at Cannes Lions 2023 goes up, Leo Burnett bags eight out of the 12 new shortlists.

With 43 shortlists already in the bank, India bags 12 more shortlists on day one of the Cannes International Festival of Creativity -- tallying up the total number to 55. 

Brand Experience and Activation 

Dentsu Creative and Leo Burnett have secured their names in this category. Dentsu Creative got two shortlists for Vedantu's 'The Everything Book' and one for Mortein's 'Suraksha Ka Teeka'. Leo Burnett’s 175 Replayed for Airtel secured a place in this category as well.

Also Read: Cannes Lions 2023: India books 43 shortlists across 17 categories

Creative Data

This year, Leo Burnett has dominated the category with all five of India’s shortlists being under their name. 

Four out of the five are for Lay's 'Smart Farm' and Airtel's '175 Replayed.’

Creative B2B

Securing yet another place in the shortlist on day one, Leo Burnett’s 'Smart Farm' for Lay's gains two more shortlists. 

SOS Children's Villages’ Chatpat campaign by FCB India has booked a shortlist in the category as well.