Fruitbowl Digital wins digital mandate for Spyk Hard Seltzer

Spyk Hard Seltzer has onboarded Fruitbowl Digital to spearhead their digital presence in the Indian market.

Spyk Hard Seltzer has partnered with Fruitbowl Digital to expand its digital presence in the Indian market.

“Breezers and other fruit-flavoured cocktails have previously been seen as women’s drinks, especially in a country like India where men stick to beer or hard liquor. But that’s changing - with the modern drinkers looking for a fun alternative light on their body, adaptable to whatever mood they’re in but still strong enough to give them the right buzz for their buck. We even chose Bengaluru for our Hard Seltzer launch because of its diverse and young population of drinkers who are open to exploration. Our aim is to give drinking a new, balanced face that speaks to the under 35s of today and their work-hard play hard lifestyle,” said Vimal Chand, CEO of Spyk Hard Seltzer.

Also Read: Cannes Lions 2023: Campaigns representing India Inc this year

“It’s always a fun challenge to introduce a game changer,” said Siddarth Sudhakar, Head of Growth at Fruitbowl Digital. “You’re not just floating a new concept to a consumer that does things a certain way but you’re also doing everything you can to be seen through all the clutter. Alcohol has always been more of a lifestyle than a product and Spyk is as versatile as it is innovative. In this bar menu-like clutter that is today’s content consumption ecosystem, we will bring together the right people, saying the right things, to the right music, in the right mood and on the right platform to show patrons how, where and why Hard Seltzer is the future of “drinking your way” and that Spyk is the one to pick.”