Meta talks to advertisers at Cannes about new investments in AI

Meta has announced a set of investments in new AI-powered technologies and is developing research and product to launch generative AI-powered experiences

This week at the Cannes Lions International Festival of Creativity, Meta will be talking to advertisers about the recent efforts around a new category of Artificial Intelligence. This includes AI agents, assistants, or chatbots - in the messaging apps, visual storytelling, and content creation that will create future connections.

Here is the list of developments that are being pitched to advertisers at Cannes Lions:

AI Assistants

While largely centered on consumer experiences to start, Meta is exploring opportunities that AI Assistants can unlock for businesses. Between WhatsApp and Messenger and Instagram Direct, this would be integrated into the Meta-owned apps.

Meta thinks people will want to interact with lots of different AIs, and they believe it’s important to have an array of AI Assistants. For example, a person could get customer support from a small business without having to wait on the phone.

We can expect a world where creators and public figures will be able to make their own AIs for generating content or engaging with fans, and so will businesses, with everything from basic customer support bots to more distinctive AIs for major brands.

AI Stickers

Billions of stickers are sent on Meta platforms monthly, and they’re not personalized to the individual or business. But with AI-generated stickers, users are going to have more options for creative and self expression that can help represent how they’re feeling at a given moment.

Businesses would be able to create customer stickers, tied to moments in time or a marketing campaign, which will allow for a new creative medium to engage their customers.

AI Media Editing

Image generation models are just going to keep improving and have the potential to revolutionize the way people are interacting with visual content. For businesses, this could be something like adding a seasonal twist to existing campaign creative without the cost of reshooting from scratch. In the future, the company will explore this with video as well.

Users re-share billions of videos on the platform every day, and once it's ready, AI-generated videos are going to change how creators, businesses, and users interact with video creation.