12 Crore viewers tune in for IPL finals on JioCinema: Viacom18

JioCinema says it has set new records that included an increase in the average time spent of more than 60 minutes per viewer per match during IPL.

The TATA IPL 2023 became the most-watched digital event globally as JioCinema says that it saw more than 12 Crore viewers tune in to watch the TATA IPL Finals. 

JioCinema’s customer engagement in TATA IPL came with 17 simultaneous feeds across 12 languages including 4K, with multi-cam views giving viewers stadium-like experience through AR/VR and 360-degree viewing. All this led to an increase in the average time spent of more than 60 minutes per viewer per match.   

JioCinema registered over 2.5 Crore downloads. JioCinema later released a 360-degree viewing and delivered high audience engagement through social engagement around Jeeto Dhan Dhana Dhan. JioCinema’s TATA IPL Fan Parks across 30 cities made out-of-home sports viewing omnipresent, for the first time on digital.  

JioCinema also registered over 1700 Crore video views through the 16^th edition.   

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JioCinema saw 26 sponsors and more than 800 advertisers, which it claims is 13 times the number of advertisers on broadcast TV. 26 top brands partnered with JioCinema for their digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.  

JioCinema had over 40 advertisers on Connected TV exclusively including international brands, financial services, e-commerce, autos, B2C, B2B brands.  

“Record-breaking scale on JioCinema combined with targeting, the flexibility of cost, measurement, interactivity, reach, and integration offered significant advantages to its sponsors and advertisers,” said Viacom18 Sports CEO Anil Jayaraj. “The remarkable engagement and participation on digital marks an inflection point in the industry where both viewers and advertisers have made their preference clear making it a turning point for the way viewership as well AdEx is deployed going forward.”