WhatsApp Business launches new features including personalized messages

Users of the WhatsApp Business app now have the ability to create Facebook and Instagram ads that click to WhatsApp without needing a Facebook account, as well as new ways to connect with customers more efficiently.

The new features for WhatsApp Business include a new functionality to create ads for WhatsApp without a Facebook account and a new tool for reaching consumers with personalized messages.

Ad Creation Without Facebook Account

Starting soon, WhatsApp Business will make it possible for small businesses that run their entire operation on WhatsApp to create, purchase and publish a Facebook or Instagram ad directly within the WhatsApp Business app. That means no Facebook account is required – all businesses need to get started is an email address and form of payment.

Also Read: WhatsApp Business announces updates for a speedy experience

When people click on an ad, it opens a chat on WhatsApp so they can ask questions, browse products and make a purchase. These ads intend to drive potential customers to message them on WhatsApp and this will open new opportunities for WhatsApp-only small businesses that need a simpler way to get started with advertising.

Personalized Messages

Once small businesses find new customers, it’s crucial that they have tools to connect with them quickly and easily at scale. Starting soon the platform will also begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers – like appointment reminders, birthday greetings, or even updates on a holiday sale.

Rather than having to manually send the same message to multiple customers, this new feature will give businesses the ability to send personal messages with the customer’s name and customizable call-to-action buttons to specific customer lists such as those with a select label (like 'VIP customers' or 'new customers'), schedule the day and time the messages are sent and then see what’s working. This advanced, optional type of message will be available for a fee in the WhatsApp Business app.