WPP invests in diversity-focused creative agency Majority

The partnership will create a differentiated offer to the current and prospective clients of both companies.

WPP announces the acquisition of Majority, the US-based creative agency that combines a multicultural talent model with award-winning general marketing capabilities. WPP buys a 30% stake.

Majority was founded in 2021 by CEO Omid Farhang and Hall of Fame athlete-turned mogul Shaquille O’Neal, alongside Chief Strategy Officer Asmirh Davis and Chief Marketing Officer  Jorge Hernandez. In 2022, the agency’s leadership team added Chief Culture and Innovation  Officer Brandon Butler. 

The strategic partnership between WPP and Majority will create a differentiated offer to the current and prospective clients of both companies. Majority specializes in “disruptive creativity that moves culture” across services including advertising,  strategic planning, digital, branded entertainment, design, product innovation, experiences, art, and activism. 

The agency has a diversity-led approach to hiring and developing talent based on the premise that greater diversity is a competitive advantage for creating impactful marketing that lands in culture. All of Majority’s C-suite and more than 75% of its employees represent the BIPOC and LGBTQ+ communities.

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Omid Farhang, founder and CEO of Majority, said: “Our first chapter was about creating fertile ground for a more diverse talent mix to do the best work of their lives. Our next chapter wants to be about expanding opportunity through scale, and with its global reach, leading capabilities and commitment to creativity, WPP is the ultimate partner to help us author it.” 

Mark Read, CEO of WPP, said: “We have been really impressed by the vision, market positioning and trajectory of Majority since its launch in 2021 and we are delighted to become strategic partners in the agency. We’re excited to be working with Omid and the team as they continue to do great work and change our industry.”