Elon Musk announces Twitter's rebranding by turning its legacy blue bird into an X. With Twitter X trending, brands jump on the bandwagon with their creatives.
After merging Twitter Inc. with X Corp in April 2023 in a $44 billion deal, Elon Musk has been introducing changes and updates to the microblogging site. His vision behind acquiring Twitter was always to convert it into an everything app ‘X’. Adding to the changes, Elon Musk has now rebranded Twitter to 'X'. Musk said that tweets will now be called x's.
This move is part of his broader plan to center X in audio, video, messaging, payments/banking, and create a global marketplace for ideas, goods, services, and opportunities. Musk announced the rebranding through tweets. The new logo was also projected onto their San Francisco headquarters.
As Musk bid adieu to the iconic blue bird, brands wasted no time in shaking up the Twitterverse with their creatives as the hashtag #TwitterX started trending worldwide. These brand creatives have sparked even more engagement and buzz.
From tech to fashion brands to dating platforms, each brand brought its own creative to the table by incorporating an X factor into their posts.
As brands share their excitement, here's a look at some of the brand creatives.
Swiggy
we’re ready for the logo change 👀 pic.twitter.com/eLjahqAFEL
— Swiggy (@Swiggy) July 24, 2023
Netflix India
Thinking about this rejected logo design:
🥅 🥅
🥅 🥅 🥅
🥅 🥅 🥅
🥅 🥅 🥅
🥅 🥅etflix— Netflix India (@NetflixIndia) July 24, 2023
Swiggy Instamart
this is where Elon got the idea for the new logo 👀 pic.twitter.com/vVFikQXDqZ
— Swiggy Instamart (@SwiggyInstamart) July 24, 2023
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Tinder India
weird fact but we're all going to share an X now 🤦♀️ https://t.co/Lq19m6cPlZ
— Tinder India (@Tinder_India) July 24, 2023
Snapdeal
Blue bird logo Twitter ka X hogaya. #TwitterX #TwitterLogo #Twitter #Newlogo #bluebird #MondayMotivation #Mondaythoughts
— Snapdeal (@snapdeal) July 24, 2023
Ixigo
We both have the X factor now! 😉#TwitterX pic.twitter.com/pKS2hGWxG5
— ixigo (@ixigo) July 24, 2023
ASUS India
What comes to your mind when you hear X? And why not its a Vivobook 16X
— ASUS India (@ASUSIndia) July 24, 2023
Croma
The only X you need is our eXpress delivery 😁#Croma #Electronics #TwitterX #TwitterLogo
— Croma (@cromaretail) July 24, 2023
AJIO
looks like we always had the new twitter logo 👀 pic.twitter.com/ZqSdWTx3yM
— AJIO (@AJIOLife) July 24, 2023
Burger King India
Others might become X, but we’ll always stay your constant!#TwitterX #TwitterLogo #BurgerKing #constant #MomentMarketing
— BurgerKingIndia (@burgerkingindia) July 24, 2023