Capri Global Capital assigns mainline advertising mandate to Rediffusion for its loan business

Capri Global Capital Ltd awards its mainline advertising mandate to Rediffusion for its loan business; the agency will conceptualise and build campaigns for the brand.

Capri Global Capital Ltd has appointed Rediffusion to handle the brand's mainline advertising mandate. As per the mandate, the agency will conceptualize and build campaigns across media touch points to drive the brand-consumer connect. The account will be handled by _Next by Rediffusion_ from its Mumbai office.

Capri Global Capital Limited is listed both on the NSE and the BSE.

“We are excited to be working with Rediffusion as our mainline agency. With their cutting-edge strategies, creative prowess, and deep understanding of consumer behaviour, we are confident that this collaboration will propel our brand to new heights,” says Basant Dhawan, Group CMO of Capri Global. “Together, we will create compelling campaigns that engage and captivate our target audience, further solidifying our position in the market.”

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“Capri Global is a trailblazer in the loans business. It is driven by a massive all-India network that reaches and services consumers who really value both the finance and the relationship that the company invests so heavily in,” comments Asheesh Malhotra, Executive Director of, _Next by Rediffusion_. “Our strategists at The Bharat Lab of Rediffusion who focus on markets beyond the Metros and Tier 1 cities will work closely with the Capri marketing team to engage the consumer and further endear Capri Loans to them.”