Daily active user count on Threads drops from 49 million to 23.6 million: Report

The Red Lab report provides an insight into the features and privacy controls that sets the Meta app apart from Twitter while comparing their performance.

As per a Red Lab report by Rediffusion titled ‘Threads: Unveiling a Potential Challenger to Twitter's Dominance’, it has been noted that the Twitter rival has experienced a sharp decline in active users just seven days after its launch.

The report provides an insight into the features and privacy controls that sets the Meta app apart from Twitter while comparing their performance. It also highlights the conversations centering on the platform and the impact it could have on users.

Threads v/s Twitter

Unlike Twitter, which is more public-facing and focused on broadcasting information to a wider audience, Threads aims to foster more personal connections between users. With its emphasis on privacy and limited audience sharing options, Threads provides an alternative social media experience for those who prefer smaller circles of interaction compared to the broader reach of Twitter.

However, despite initially crossing 100 million users and claiming the title of the fastest-growing app, Threads saw its daily active user count drop from 49 million to 23.6 million within a week. This suggests that the surge of users who initially signed up failed to return regularly.

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Citing an insight from SimilarWeb, the report also highlighted that Threads' audience is only about 22% the size of Twitter's. The app lacks essential features and fails to provide a compelling reason for users to switch from Twitter or make it their go-to social media platform. 

Although the data indicated declining user retention for Twitter as well, Meta CEO Mark Zuckerberg remained optimistic about Threads. He acknowledged the initial impressive growth but emphasized the need to improve the app's basics and retention. Zuckerberg expressed confidence in the app's future, drawing upon the success of other platforms like Facebook, Instagram, and Stories.

User Conversations

The report has also observed that people are talking about the intuitive user interface of Threads that makes it easy for people to navigate and use the app. The app's focus on privacy and security has been a significant topic of discussion, particularly in light of concerns about data breaches and unauthorized access to personal information. 

Many users appreciate the app's ability to organize conversations into different threads, making it easier to track and follow discussions on specific topics. The integration with Instagram has sparked conversations about the future direction of social media platforms and how they can be used as communication tools. 

But, some people have expressed concerns over potential addiction or overuse of the app due to its seamless integration with Instagram's messaging feature. People are also talking about the impact of Threads on online communities and influencer culture, exploring whether it encourages more meaningful interactions or further fosters superficial connections.

You can access the full report here.