Kids use humour to cleverly persuade their parents to buy HP's Chromebook

Conceptualised by Lowe Lintas, the campaign aims to empower the tech-savvy youth by showcasing the features and style of HP's Chromebook.

HP India has recently launched its latest range of HP Chromebook laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, this campaign aims to empower the tech-savvy youth by showcasing the features and style of HP's Chromebook.

Lowe Lintas Delhi has created a humorous multi-film campaign inspired by the energy of Gen Z. These films feature two friends scheming to convince one of their parents about the benefits of possessing the HP Chromebook. With one film focusing on its battery life, another showcasing its App Tray, and the final one highlighting its convertible touchscreen, the commercials strike a light-hearted tone while deceptively putting the spotlight on the laptop's key features to an unfamiliar yet aspirational audience.

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“We are delighted to introduce this new campaign for HP Chromebook,” said Prashant Jain, Chief Marketing Officer, HP India. “This product is designed to empower learners by allowing them to collaborate, learn, and unleash their creativity on their own terms. With its fully convertible touchscreen, a wide array of 1 million apps, and impressive battery life, the HP Chromebook provides unprecedented freedom to learn and create. In today's digital era, the right tool can revolutionize the learning experience and ignite imaginative thinking. We are thrilled to contribute to this transformative journey for young minds.”

Sharing her excitement about the campaign, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi said, “How to communicate the product benefits strongly and evocatively has been the core of this campaign. Mohit Pasricha and his team have clearly left no experience unturned in coming up with this delightful series.”

The campaign is now live across various media channels, including television, digital platforms, and social media.