Meta has started to roll out changes that bring editing tools from Reels to create dynamic videos for Feed. The Facebook Video tab is now the go-to source for all videos on Facebook, including Reels, long-form videos, and Live content.
Meta aims to simplify finding videos on popular topics and trends and engage with recommended Instagram Reels directly on Facebook. The company states it continues to invest heavily in video, and has shared the latest ways to create, explore, and engage with Facebook Video tab.
Video Editing
Meta has started to roll out updates that will bring more Reels editing tools to Feed, with an aim to make it easier to create dynamic videos on Facebook. Whether posting a video for friends and family to see or trying to reach people who share similar interests, the video editing tools will make it possible for people to express themselves in new ways via Reels or long-form videos.
- Seamless editing: Audio, music, and text has been brought into one place on Reels, making it easier to layer and time creative elements to create a reel. And now, it’s also available on Meta Business Suite for reels and for videos on Feed.
- More clip editing tools: Get creative with the video by speeding up, reversing, or replacing clips.
- Enhanced audio: Mix the right sound into the video by exploring and adding music and audio clips, recording voiceovers, and reducing unwanted noise.
- HDR upload quality: People also now have the ability to upload HDR videos from their phones to Reels and for that video to playback in full HDR.
All Videos In One Place On Facebook
Meta is attempting to make it simpler to explore and engage with the best videos on Facebook – whether users are looking for popular reels, long-form videos from top creators or Live content.
The Video tab, previously known as Facebook Watch, is now the one-stop shop for everything video on Facebook, including Reels, long-form and Live content. Users can scroll vertically through a personalized feed that recommends all types of video content – but will also feature new horizontal-scroll reels sections that highlight recommended reels, so users can quickly jump into short-form video. They’ll see Video as a tab in the shortcut bar soon: on iOS, this bar is found at the bottom of the app, and on Android, it’s found at the top. The tabs in the shortcut bar change based on the parts of the app you use the most.
Discover Popular Videos On Facebook
Meta has redesigned video Explore to help discover and dive deeper into popular video topics. Users can find Explore by tapping the search icon in the Video tab. Here they’ll see a variety of reels, long-form and live videos related to relevant topics and hashtags. Meta uses a mix of human curation and machine learning to select topics and videos that are popular and surface the ones Meta thinks they will enjoy and find interesting.
Engage with Instagram Reels on Facebook
Now on Facebook, users can view and write comments on Instagram Reels that have been recommended on Facebook without needing to switch between apps. To get started, users can add their Facebook and Instagram accounts to Accounts Center.