Priyanka Agrawal announced as Punt Partners' Co-Founder 

Fractal Ink co-founder, Priyanka Agrawal joins start-up founded by the late Sidharth Rao and Madhu Sudhan. She will focus primarily on the North America market.

Priyanka Agrawal has joined Punt Partners as co-founder almost a year after exiting Dentsu One as Chief Strategy Officer of Fractal Ink and Managing Partner, CX consulting. Priyanka had been part of the Fractal Ink journey from its inception in 2010 to their joining the Dentsu group in 2016 till her exit in 2022. Earlier, Priyanka had worked in London in design roles at The Daily Mail Group Trust (DMGT). After exiting Dentsu, Priyanka had started an innovation consulting practice, Forward Slash,  which focused on digital transformation for Fortune 500 companies in the US.  

Priyanka is coming onboard at Punt Partners to build a new consult practice that marries innovation, design and technology to deliver outstanding customer interventions for brands. She will focus primarily on the North America market.

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Priyanka said, “I had been avidly following Punt’s journey from inception as a well-wisher and cheerleader having known Sidharth over the last six years. We had spoken many times as Sid & Madhu brainstormed with me about the role of transformation conversations in successful CX outcomes. I felt strongly that the Punt journey as envisaged is a great opportunity to leverage technology, data & design for great outcomes for brands.”

On how she sees her role at Punt, Priyanka said, “At Punt Partners, I saw an opportunity to be able to create a real impact for brands by being a part of their innovation conversation. I am truly excited to join Punt Partners as a Co-Founder and be part of a dynamic team that is dedicated to creating real impact in the industry. I believe that our collective experience and vision will allow us to deliver exceptional value to our clients and drive transformative growth. I look forward to working closely with our team to shape the future of CX Services."

Madhu Sudhan added, “Over the past year, Sid and I have had numerous discussions with Priyanka to explore potential collaboration opportunities. We recognized that her unique skill set and extensive domain experience are not only rare but also highly valuable in ensuring successful outcomes in the field of MarTech solutions. We deeply admired the strong brand that Fractal Ink had built and the impressive work that Priyanka had delivered for her clients. After Sid's unfortunate passing, it became clear to me that Priyanka was the ideal co-founder to carry forward the vision of Punt Partners. We share a strong personal connection and aligned professional values, particularly in our emphasis on prioritizing experience design over technology execution. I am excited to have her join us and look forward to embarking on this shared journey together.”