Scarecrow M&C Saatchi onboards Samera Khan as CTO

Samera Khan joins Scarecrow M&C Saatchi as Chief Transformation Officer; she will lead the agency's creative strategy and planning initiatives and more.

Scarecrow has announced the appointment of Samera Khan, who will be spearheading agency's creative strategy and planning initiatives as she joins as an Innovation Consultant. She will bring her understanding of the advertising industry and international experience to the table. 

Samera, an erstwhile creative native with a multiverse experience in mainline, digital, and planning, has over 17 years. During this time, she has worked in countries like UAE, Kuwait, Australia, and India, with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney as EVP-Strategy & B2B Business Head. Somewhere midway through her journey, she transitioned from mainline advertising to digital advertising, moving from creative to strategy. While doing this, she worked for brands like Red Bull, Flipkart, Vodafone, Airtel, Shoppers Stop, Baxter, Teach for India, and many Unilever brands.

Aligned with Scarecrow’s vision of nurturing the next generation of creative professionals, Samera has also been a professor at Xavier's College and Miami Ad School in Mumbai. Currently, she imparts her knowledge in Interactive Conceptualisation, Digital Marketing, UX/UI, Consumer Behavior, and Creative Strategy at MICA, Ahmedabad.

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Samera Khan, Innovation Consultant, Scarecrow M&C Saatchi, stated, "I am delighted to spearhead Scarecrow’s mission of expansion. The agency's innate understanding of human insights, culture, and technology serves as the perfect bedrock for the next step of innovation-led growth. The pre-existing organic juxtaposition of creative and strategy will help the company leapfrog into charted and uncharted horizons."

Manish Bhatt, Founder Director of Scarecrow M&C Saatchi, stated, "As Scarecrow seeks out new frontiers, we are always eager to onboard individuals who contribute to our eclectic mix. Samera Khan's glocal and cross-functional experience make her a valuable asset to our team. We consider her a crucial resource for cross-media strategy, branding, new business development, and exploring new avenues for Scarecrow M&C Saatchi. We wish her all the best."

And as Spock would say to Captain Kirk, “Unlike Noonien, this Khan knows how to navigate in 3D space.”