Team Pumpkin retains the performance marketing mandate for Plum Goodness

The beauty brand will continue to have its performance marketing initiatives, focusing on bottom-of-the-funnel initiatives managed by the agency.

Integrated Marketing Agency, Team Pumpkin has announced its extended association with the Indian beauty and personal care brand Plum Goodness. The agency will function as the performance marketing partner for the brand, focusing on bottom-of-the-funnel initiatives as a part of the mandate.

The decision to extend their contract with the agency comes after a series of successful campaigns, increasing their revenue and consistently improving the ROAS for the brand.

Co-Founder and CEO, Team Pumpkin, Ranjeet Kumar commented, “The team is ecstatic with this retention. The brand’s ethos is one that we resonate with strongly, and we look forward to doing more work together that is both meaningful and memorable.”

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Celebrating the success of the 9^th birthday sale, Chief Business Officer, Plum Goodness, Abhishek Agrawal said, “We are delighted by the positive reception of the birthday sale by our wonderful consumers. Team Pumpkin has helped in the efficient execution of our strategy. We look forward to the continued association to drive bigger and better results.”

The new mandate will be serviced by ROIsted, the performance marketing and SEO unit formed after the recent restructuring of the company and the formation of specialized agencies.