Troo Good calls for pitches from a full-service agency

The agency will be shortlisted after a multi-agency pitch.

Troo Good, a millet snack company, has called out to advertising agencies for a creative and digital pitch to help establish the brand in the burgeoning FMCG space in India. 

Founded in 2018 with a vision to provide affordable nutrition across sections of the population, especially children, the enterprise delivers a range of products, including the brand’s flagship Millet Chikki. The brand has four manufacturing facilities across multiple states and caters to a diverse set of consumers. Troo Good has 7 millet-based offerings in its catalogue of products.

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Troo Good has so far raised around ₹70 crores as funding from OAKS Asset Management Capital and Sashi Reddi and his family office. With a marketing budget of ₹10 crores earmarked for FY 23-24, the brand is looking for a full-service agency, to fast-track Troo Good’s vision of establishing a Pan-India presence. 

To be a part of this process, the agencies can reach out on richa@torquemail.com.