Wavemaker India rejigs leadership roles in a bid to boost growth

Premjeet Sodhi and Mansi Datta will be taking on the role of Global Head of Measurement & Analytics and Chief Strategy Officer respectively. Shekhar Banerjee will additionally be managing North & East for Wavemaker India.

Wavemaker (part of GroupM), today announced a series of key strategic changes to its leadership team to continue its dominant position in the industry and boost growth.  

Premjeet Sodhi, Chief Strategy Officer will be soon taking on the role of Global Head of Measurement & Analytics. In his new role, Premjeet will be part of the agency’s Global Consultancy team which supports clients in adopting future-proofed marketing practices to advance transformative growth, protecting outcomes in the near term, and creating disproportionate advantage in the long-term. Premjeet will report into Anna Hickey, Global Consultancy Lead and will be based out of New York. A media veteran with over 25 years of rich experience, Premjeet joined the agency in 2020 as Chief Growth Officer before taking on the role of Chief Strategy Officer.

Taking on the baton from Premjeet Sodhi, Mansi Datta will transition into Chief Strategy Officer. Mansi, a proficient leader has been heading North & East region operations at Wavemaker since 2020. Mansi joined Wavemaker as General Manager in 2015. During her stint, Mansi has built client partnerships and bolstered agency operations.

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Shekhar Banerjee, Chief Client Officer & Office Head – West, will be taking on the additional responsibility of managing North & East for Wavemaker India. Shekhar joined Wavemaker in 2018 to lead operations for the West region and has built a strong business.

Speaking on these leadership changes, Ajay Gupte, CEO – South Asia, Wavemaker said, “It makes me extremely happy and satisfied to see our leaders stepping into larger & diverse roles within the ecosystem. I firmly believe, Wavemaker provides a vast stimulating platform for our people to grow. With these changes, I am confident we will make a massive difference to our clients and people. I wish Premjeet, Mansi & Shekhar all the best in their new roles and I am confident we will continue to create more positive disruptions in the industry”.     

In their new roles, Mansi and Shekhar will report to Ajay.