Agency Feature: Virtue Worldwide

Who are we?

Virtue Worldwide, powered by VICE Media Group, is a creative agency that builds brands from inside culture. With a history of delivering expertise, we help brands find an authentic voice at the epicentre of culture. Our diverse and talented team spans 17 cities in 13 countries, embodying a borderless approach that allows us to assemble bespoke teams tailored to each client's unique needs. Through our collaborative efforts, we partner with brands such as Coca-Cola, HBO, Logitech, P&G, General Mills, Johnnie Walker, Black Dog, Fastrack perfumes, Black & White, Puma, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats, amplifying their stories and making a lasting impact.

What's in the name?

Our agency name, Virtue Worldwide, represents the essence of our purpose and approach. "Virtue" embodies the core values we uphold, such as integrity, authenticity, and ethical practices. It reflects our commitment to doing what is right and meaningful in the world of branding and marketing. By choosing this name, we set the intention to build meaningful connections and foster positive experiences for both brands and their audiences. "Worldwide" signifies our global presence and ability to transcend borders, bringing diverse perspectives and cultural insights to our work. Together, our name encapsulates our mission to create virtuous and impactful brand experiences that resonate with people around the world.

What do we do?

As a full-service creative agency, Virtue Worldwide offers a range of services designed to empower brands and elevate their presence in the cultural landscape. Our expertise encompasses brand strategy, creative storytelling, content creation, digital marketing, social media management, influencer marketing, experiential activations, and more. We specialize in finding the unique voice of each brand and leveraging it to connect deeply with audiences. Through our integrated approach, we craft narratives, execute campaigns, and deliver measurable results that drive brand growth and cultural impact.

Why do we do it?

Our passion for the industry stems from a deep belief in the power of storytelling and its ability to create meaningful connections. We entered the world of branding and marketing with a mission to disrupt the status quo and help brands find their authentic voice within the cultural landscape. We are driven by the desire to create impactful experiences, shape narratives that resonate, and contribute to positive change. By harnessing the power of creativity and strategic thinking, we aim to inspire audiences, challenge norms, and elevate brands to new heights. Our purpose is to make a lasting impact, leaving a legacy of meaningful brand stories that transcend boundaries and inspire others.

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How do we evolve?

In an industry that is constantly evolving, we stay at the forefront of change by fostering a culture of continuous learning and adaptation. We invest in research and insights to stay abreast of emerging trends and shifting consumer behaviours. Our team actively engages in professional development, attending industry conferences, workshops, and seminars. We foster a collaborative environment that encourages cross-functional knowledge sharing and ideation. Additionally, we embrace emerging technologies and digital platforms to enhance our creative capabilities and deliver cutting-edge solutions to our clients. By combining our industry-leading expertise with a passion for innovation, we ensure that we are always evolving and pushing the boundaries of what's possible.

Social responsibility in social media?

As an agency operating in the realm of social media, we recognize the immense social responsibility we hold. We approach social media with integrity, transparency, and a commitment to ethical practices. We adhere to industry guidelines and best practices, ensuring that the content we create and promote is respectful, inclusive, and aligns with the values of our clients and their target audience. We actively engage in dialogue surrounding social issues, leveraging our platform to initiate meaningful conversations and drive positive change. We prioritize authenticity and strive to amplify diverse voices and perspectives. By exercising thought leadership and promoting responsible social media practices, we aim to contribute to a more inclusive and empathetic digital landscape.

Need of the hour?

As experienced professionals in the industry, there are several factors that we consider the need of the hour. Firstly, the need for enhanced data privacy and security measures to protect users' information and build trust in digital platforms. Secondly, the importance of fostering a culture of responsible content creation and consumption to combat misinformation and ensure the integrity of online spaces. Thirdly, the necessity for brands to prioritize inclusion and diversity in their marketing efforts, ensuring representation and equal opportunities for all. Lastly, the need for continuous innovation and adaptation to stay ahead of emerging technologies and evolving consumer behaviours. By addressing these needs, we can create a more ethical, inclusive, and impactful digital landscape.

They work with us?

We are privileged to work with a prestigious roster of clients who trust us to bring their brands to life. Our clients include renowned brands such as Coca-Cola, HBO, Logitech, P&G, General Mills, JW, Black Dog, Fastrack perfumes, Black & White, Puma, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats. 

Industry as we foresee?

We envision a landscape brimming with immense opportunities and transformative experiences. The continued proliferation of digital platforms will lead to deeper connections between brands and consumers. Influencer marketing will play an increasingly significant role, as authentic and relatable voices hold sway over audiences. Augmented reality (AR), virtual reality (VR), and immersive technologies will revolutionize brand experiences, enabling more interactive and engaging campaigns. The rise of social commerce will reshape the way brands sell and consumers shop, blurring the boundaries between content and commerce. Amidst these exciting developments, creativity, adaptability, and a deep understanding of human beings and cultural nuances will remain key drivers of success.

A day without Internet?

A day without the internet would be challenging but will also force us to slow down and become more mindful of our ideas. It will help us look around a bit more and realize that ideas and culture live in the real world. 

Lastly, are you hiring?

We are always on the lookout for interesting talent. For creative jobs reach out to hayden.scott@vice.com, for account management shaily.parmar@vice.com  and for strategy openings hina.kataria@vice.com Please send relevant portfolio and work links. If we like what you do, we will reach out.