APL Apollo appoints Charu Malhotra as Chief Brand Officer

As the Chief Brand Officer, Charu Malhotra will be responsible for steering the brand's purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

APL Apollo, the steel tubes manufacturer, has announced the appointment of Charu Malhotra as the Chief Brand Officer.

Malhotra will will be responsible for steering the brand's purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

Malhotra has been responsible for driving growth for brands across luxury and premium businesses. Malhotra's profile has been built over two decades of experience where she has built brands and businesses through deep consumer and market insights, strategic thinking, and an ability to translate brand values consistently across different categories.

Recognizing the prowess and expertise of Charu Malhotra , Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said, “We are delighted to have Charu Malhotra join our team as Chief Brand officer. Malhotra's reputation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stake holders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry”

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Reflecting on her appointment, Malhotra added, “I am profoundly honoured and enthusiastic to be part of APL Apollo as the Chief Brand Officer. This role deeply resonates with my passion to steering impactful change through the strategic marketing and communication to various stake holders. As we come together, we are poised to embark on an exciting journey of relentless innovation, robust growth, and the creation of an indelible brand within the industry.”

Malhotra's career spans two decades. Her last stint was with Hindware limited as VP and Head of Marketing, where she led brand transformation and relaunched the brand that resonates with millennials.