Dabur Lal Tail's latest campaign focuses on 'Building Stronger India'

Dabur Lal Tail’s new ad for Independence Day speaks about building a stronger India and celebrating a mother’s love through generations.

This Independence Day, Dabur Lal Tail has released a new ad titled ‘Building Stronger India’ that emphasizes the importance of a baby’s first few steps and connects it to building a brighter future. The ad also highlights how a mother’s love and care is vital for the child’s growth and how she passes on this love through generations.

Dabur’s latest ad film tells the story of a young mother using Dabur Lal Tail for her child’s health and pans towards another picture of her childhood days when she was in her mother’s arms. It later gives a flashback to when the young mother was growing up and how her mother used the same oil for her massage.

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With this narrative, the film takes the audience on a journey where we see the child take her first steps, learn various sports, excel in her exams, and finally get enrolled into the military school to serve the nation; all the while, her mother is a constant support in her journey.

Fast forwarding to the present, we see that just like her own mother, the young woman, who has now successfully completed her military training and is proudly serving the nation is also taking care of her own child and carrying on using the generational love and care of Dabur Lal Tail, like her own mother. 

Through this campaign, Dabur Lal Tail pays homage to numerous stories of babies growing up strong because of their mother's love and right choices and serving the country. The tiny feet who once learned to walk with their mothers, take on the responsibility of making a strong India.