DENTSU CREATIVE India strengthens their strategy team

Shweta Khosla and Punit Singh, join DENTSU CREATIVE as Executive Vice President (EVP) – Strategy & Planning. They will be responsible for delivering strategies for the agency's key clients and brands.

DENTSU CREATIVE India appointed Shweta Khosla and Punit Singh as Executive Vice President (EVP) – Strategy & Planning. In their new roles, the duo will report into Sumeer Mathur, Chief Strategy Officer (CSO), DENTSU CREATIVE India. 

As per the mandate, they will deliver transformative strategies for the agency's key clients and brands. They will be instrumental in addressing brand challenges and elevating the creative standards across both offices. Together, Shweta and Punit will fortify the agency's strategic capabilities, delivering solutions that blend modern creativity, human insights, cultural authenticity, data analysis, and cutting-edge technology.

Shweta will lead the strategy team in the Bengaluru office, leveraging her leadership skills and comprehensive funnel approach. Meanwhile, Punit will take charge in the Gurugram office, heading strategic thinking on vital accounts and establishing an integrated strategy team to enhance client support.

Speaking on the appointments, Sumeer said, “I am very excited to welcome Shweta and Punit to the team. Their wealth of experience and insightful perspectives will certainly revolutionize our strategic product. With their exceptional leadership on key accounts, we are confident that they will inspire their teams to harness Modern Creativity and drive exceptional results. Exciting times lie ahead, and we are well-positioned for a promising journey." 

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Prior to this, Shweta led the strategy of Wunderman Thompson as Sr. VP & Executive Planning Director. With a 20-year background in strategic planning across 10 countries and diverse categories, Shweta has extensive experience, particularly in beverages, beauty, fashion, newspapers, and technology. Beginning her journey after completing her bachelor’s in chemistry from St. Stephens College, she embarked on her advertising career with Ogilvy & Mather, Bangalore, and subsequently held positions at JWT and Grey.

Shweta commented, "The question that marketers are increasingly asking is how to make brand equity connect and deliver results across their consumers' fragmented journey. This requires collaboration across data, creative, and media – a necessary change of approach that dentsu has already initiated. However, a new way of working is not the only reason I consider myself lucky to be a part of this team. I have entered a culture of kindness and a happy work environment, which is the secret sauce for creating ideas that deliver."

Punit brings with him an experience of over 17 years, having worked across startups, media, and creative agencies. His expertise extends across both the client side and the agency landscape. In his most recent role, he served as Lead Planner at Lowe Lintas, working with brands such as Google Search, Google Maps, Google Assistant, Google Home, Upstox, OLX, and HP, among others. His skill set encompasses tech, data, digital, product, consumer, and communication. In addition to this, his work has garnered recognition at the national, regional, and global levels, receiving prestigious awards and accolades from platforms such as Effies, Emvies, WARC, and Cannes Lions.

Punit added, “I am thrilled to join DENTSU CREATIVE. I have long admired their work, especially their interpretation of ‘Modern Creativity’ which has been recognized not just in India but worldwide. I look forward to working and learning with such a talented bunch of people to create work that is both effective and engaging."

DENTSU CREATIVE India was honoured as the 'Agency of The Year' at the prestigious Cannes Lions Festival of Creativity in 2022 - a historic first for India. Its achievements included securing a Titanium award, as well as three Grand Prix, two Gold Lions, and three Silver Lions.