Digital Refresh Networks wins the digital mandate for HeidelbergCement India

The agency's Delhi branch will aim to enhance the brand's overall presence across social, influence, search and media initiatives.

Digital Refresh Networks (DRN), a 360° content solutions agency, has secured the digital mandate for HeidelbergCement India. It is part of Heidelberg Materials with a legacy spanning over 150 years. It operates across 50+ countries, offering construction solutions.

DRN will undertake a comprehensive content solutions mandate across social, influence, search and media initiatives. This strategic alliance aims to enhance the brand's overall presence and reinforce its position as an industry pioneer.

The Delhi branch of the content solutions agency will handle and manage the account’s creative communication. 

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Talking about this collaboration, the MD of HeidelbergCement India, Joydeep Mukherjee said, “DRN has demonstrated an exceptional understanding of our brand guidelines and aptly addressed our market positioning concerns. Their pitch impressed us by meeting our creative requirements and paving the way for promising outcomes. By aligning our creative and media efforts, we anticipate gaining a competitive edge in the markets."

Barin Mukherjee, CEO of Digital Refresh Networks, envisions a promising future for this partnership. He said that "We are honoured to collaborate with HeidelbergCement India and are looking forward to creating the right messaging and looking at communication which resonates with local markets. Our team is all set to create digital experiences with influencers and individual homeowners and drive consideration for the brand. We are all set to together achieve unprecedented success together."