Topical Spot

Iconic Independence Day campaigns that salute India’s spirit

Social Samosa

10 Aug 2023 00:00 IST

Updated On 10 Aug 2023 09:51 IST

New Update

From Mile Sur Mera Tumhara to United Benetton’s United By Faith campaign, here is a collection of iconic Independence Day campaigns released over the year -- celebrating unity, diversity and equality.

Over the course of 76 years of Independence, India has celebrated its freedom every year on August 15th. Indian businesses and brands, especially, take consumers down memory lane and remind them of the struggles that the country went through for centuries and cherish the progress we have made so far. Brands have also celebrated India's diversity, unity and integrity through their campaigns to strike a chord with the audience.

Some iconic campaigns like Mile Sur Mera Tumhara, Humara Bajaj and more, have made a home in our hearts. They remain fresh in our minds even though decades have passed and continue to remain relevant. They elicit a feeling of patriotism and belongingness even today.

Apart from these, many brands have chosen to speak about critical issues that the country faces to date like women's safety and autonomy.

The brand campaigns also depict the country’s diverse culture with people from different backgrounds being united as one. This can be seen in an advertisement by United Colors of Benetton as it chose to share a heartwarming story of people from different religions choosing to stay united by Faith.

Brands like Bajaj Avenger and Vivo have portrayed ordeals that a woman faces even in a democratic nation.

These evergreen Independence Day ads explore the basic human right of ‘freedom’ in all its magnificent and multiple forms as it depicts the unifying principle that India is predicated on.

Social Samosa takes a walk down the lane and looks back at some iconic Independence Day campaigns that became an important milestone for the Indian advertising industry.