Licious brings a King, Clown and Colonel to bond over chicken for Friendship Day

This Friendship Day campaign brings together unlikely buddies bonding over chicken, burgers and more, as they mark the day of friendship.

Picture this - it is after hours when a rather amused Clown enters the Licious Kitchen with a red balloon. A Colonel and a King follow soon after, and you can almost cut the atmosphere inside the store with a knife as their eyes lock.

This isn’t the plot of a suspense thriller, but a setting for a hearty Friendship’s Day celebration with, well, ‘friends’. They may not see eye to eye or maybe lock horns all day long, yet, nothing brings the Clown, King and Colonel closer than their unanimous #LoveForMeat.

Licious has released a Friendship Day campaign with these unlikely buddies bonding over chicken, burgers and more, as they mark the day of friendship.

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After the opening, the film continues to reveal the Clown, King and Colonel burst into laughter, before breaking into a group hug and the party gets rolling with selfies and jokes as the three friends dig into juicy chicken wings and burgers.

Telling us more about this, Santosh Hegde, Vice President, Marketing at Licious, says, “The food we serve at Licious makes for a hearty, gregarious meal, best enjoyed with friends and loved ones. Bonding over the shared love for juicy, delicious Licious chicken is what enduring friendships are made of. Just like the meat and seafood we serve are the finest and one-of-its-kind, the ‘friends’ featured in our latest film are in a never-seen-before avatar, celebrating the day of friendship over their love for meat. Our exclusive brand outlets - The Licious Kitchens - make for the perfect place in bringing people together over meaty delights; so head to the nearest outlet in your city with your group of BFFs and make it a Friendship’s Day to remember.” 

Conceptualized and developed by the internal creative and content team at Licious, the film was shot and produced by OMG Mediaworks.