Lodestar UM wins integrated media mandate for Protean

As per the mandate, Lodestar UM will be responsible for Protean's media spectrum across mainline, digital, out of home, and special projects.

Lodestar UM, a media agency and a part of the IPG Mediabrands India network, has secured the media mandate for Protean eGov Technologies through a multi-agency pitch. Protean (previously NSDL e-Gov) is involved in Digital Public Infrastructure, RegTech and Open Networks. Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects. Lodestar UM’s expertise in crafting differentiated media strategies played a role in winning this mandate.

Aditi Mishra, CEO of Lodestar UM, expressed her excitement about this win, saying, "We are thrilled to embark on this new partnership with Protean, a company that has been driving positive change through innovative technology solutions for years. Our team is committed to maximizing their brand presence and communicating their impactful contributions to Indian society."

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Suresh Sethi, Managing Director & CEO of Protean eGov Technologies Ltd., shared his thoughts on the collaboration, stating, “We are delighted to join hands with Lodestar UM at a time when we are transforming and embarking on a journey to empower the next billion through new technologies. On our mission of Financial & Social Inclusivity, I am sure this partnership will help our message reach the last-mile, inculcate behaviour change and accelerate adoption of new technology as we continue to build the foundational digital infrastructure for India and the world.”

Gaurav Ramdev, Chief Marketing Officer of Protean eGov Technologies Ltd., added, "Our partnership with Lodestar UM comes at a pivotal moment when we  at Protean, are ushering in the new and actively driving digital transformation across various sectors. We look forward to their partnership and experience to build disruptive media strategies that will help us to reach out to a billion and deliver powerful consumer and customer experiences."

Laya Menon, EVP & Business Head, Lodestar UM, said, “We are delighted and humbled at the opportunity to partner with Protean and its cutting-edge stack of tech solutions. Their significant role in underpinning India's Digital growth story for the last many years is commendable. We eagerly look forward to collaborating closely with Protean and contributing to their continued success in driving positive change through innovative technology solutions.”

With this new partnership, Lodestar UM's team is all set to bolster Protean eGov Technologies Ltd.'s brand presence and further propel their vision of creating a digitally inclusive India.