Madison BMB becomes a part of Madison Loop

Madison Loop will absorb the clients and employees of Madison BMB.

Madison World has announced that Madison BMB, its creative advertising unit, will now integrate into Madison Loop, its recently launched digital-first creative unit.

Madison Loop provides Strategy, Creatives, Social Media Management, SEO, ASO, Web Development, Technology Solutions, Influencer Management, and Content Collaborations.

Madison Loop will absorb the clients and employees of Madison BMB. Raj Nair, Madison BMB's Chief Executive Officer, has decided to move on to pursue other opportunities outside Madison World.

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Sam Balsara, Chairman, Madison World commented, “We live in a fast-changing world where everything is turning Digital. The rapid acceptance of Madison Loop by marquee clients is testimony to what Advertisers need and want. This also provides a great opportunity for those in Madison BMB to hone their skills in Digital and gives those in Loop the ability to appreciate the finer nuances of Creative. I would also like to take this opportunity to thank Raj Nair for his contribution to Madison BMB, during his long innings with us”.