Mixed Route Juice enters a joint venture with ThinkROI

This partnership will allow the two agencies to operate jointly in their sales and marketing activities, executing and designing campaigns for the clients.

Mixed Route Juice (MRJ), a 360-degree content and social agency, enters into a joint venture with ThinkROI, a digital media agency with services panning across Branding, Performance, SEO and Martech.

Through this strategic partnership, the two agencies will synergize with each other's strengths, leveraging capabilities to expand their business, reaching a wider consumer base, and enabling geographical expansion that includes India, the US, Singapore and Malaysia.

This partnership will allow them to operate jointly in their sales and marketing activities, executing and designing campaigns to provide full-stack digital and brand services to the clients.

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ThinkROI's clientele includes brands like A23, Lotus Herbals, Ajmera Realty, Cricket.com, and DivIHN, to name a few. On the other hand, MRJ has managed brands, namely JW Marriott, THOMSON, DLF, IBIS, Radisson, PNB MetLife, Mother Dairy, and many others.

Talking about this new development, Amrita Sharma, Co-Founder and Creative Head at Mixed Route Juice, said “It is a very important strategic partnership for us as this will further strengthen our goal of expanding and growing multifold in both domestic and international markets. We are exhilarated about this joint venture and hope for a mutually beneficial association in the long run.”

Rupinder Singh, Founder and Chief Business Officer at ThinkROI, said “We have seen MRJ delivering some stupendous work for their brands in these past years and are delighted to forge this partnership. We believe collaboration is important in today's time, and with MRJ coming along, will lead us towards innovation, increased success and scalability.”