PlanB wins the social media mandate for moneyview

As part of the mandate, PlanB will look to partner with moneyview’s new clients and also help in creating awareness and driving salience for the brand.

PlanB, a creative and digital agency based in Bengaluru, has won the social media mandate for moneyview, a fintech startup in India. As part of the mandate, PlanB will help in creating awareness and driving salience for moneyview among digital-savvy users and make them a part of financial inclusion.

Under the social media mandate, PlanB will look to partner with moneyview’s new clients to redefine a new category boosted by India’s fertile economic landscape. The mandate which was won through a multi-agency pitch process will be managed by the agency’s Bangalore office. 

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Commenting on the new win, Sunil Penugonda, CEO and Co-founder, PlanB, said, “The need for money offers a landscape rich with emotions and moneyview offers an extremely interesting opportunity for us to find ways to leverage in this space. The fastest growing fintech sits bang in the center of the tension between people’s desire for things and the absence of money to fulfill them. We can’t wait to mine this space and produce work to simplify finance for the masses.”

Mirroring his thoughts, SV Prasanth Naidu, CMO of moneyview, said, “For a fast-growing fintech brand, social media becomes an epicentre of brand engagement and conversations. We need a partner like PlanB, who understands the dynamics of the digital ecosystem quite well. Backed by their brand-growth frameworks and insight-based content roadmap, we’re confident to connect with our users (existing and potential) on a deeper level.”