Schbang wins the digital mandate for IIFL Home Loans

After a rigorous multi-agency pitch, the agency's Delhi office has been entrusted with IIFL's digital mandate.

Schbang, the creative and technology transformation company, announced winning the mandate for IIFL Home Loans. After a rigorous multi-agency pitch, the agency's Delhi office will be managing the brand’s digital/social media presence.

IIFL Home Loans is a tech-enabled non-banking financial company (NBFC) that provides loans for affordable housing for purchase, construction, and renovation of their houses; secured loans to businesses for business expansion, working capital and other needs; and financing to real estate developers.

The partnership with the agency aims to harness the agency's creative talent and expertise in social media management to enhance the company's brand visibility, connect with the target audience, and drive business growth.

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Giving a head start to the brand’s social media presence, Schbang Delhi executed an onboarding reel. The reel captures the brand’s essence and what it stands for - the comfort and familiarity of one’s home. Whether someone is sitting in a cross-legged position in a conference room or someone is found sleeping and saying, "Bas paanch minute aur!" (Just five more minutes!). The reel conveys how IIFL Home Loans offers a sentiment closer to your heart - the feeling of home. 

Adding on the partnership, Madhvi Gupta, Head of Marketing and Social Impact at IIFL Home Finance Ltd., said, “In today's digital age, an effective online presence is crucial for any business to stay ahead. We are delighted to have Schbang on board as our digital partner. Their deep understanding of the digital landscape and creative approach to brand building aligns perfectly with our vision. We believe this collaboration will significantly enhance our brand equity and enable us to connect with our customers more deeply.

Rohan Hukeri, Executive Vice President of Schbang Delhi, said, “We are excited to have won the mandate for IIFL Home Loans, and we look forward to partnering with them on their digital and social media journey. Our team at Schbang Delhi is committed to leveraging our creative expertise and social media management skills to enhance brand visibility, connect with the target audience, and drive business growth. We understand the significance of having a place to call home, and we are thrilled to contribute to IIFL Home Loans’ mission of solving India's housing and business problems. We look forward to a successful partnership and positively impacting the industry."