White Orange Solutions partners with NFX Digital

With the partnership, White Orange will work to offer innovative consumer research solutions through gamification to NFX Digital.

White Orange Media Solutions, a boutique solutions company founded by Runa Sinha and Mitansh Mehta, focused on digital-first offerings such as branded content marketing, immersive technology and more through channel partner network, has teamed-up with NFX Digital founded by Shivjeet Kullar to offer innovative consumer research solutions through gamification.

Runa Sinha, Co-Founder, White Orange said, “The NFX technology has turned research into a game making it faster and better, and it was just the right technology in our arsenal to give brands answers fast." 

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Adding to it Amitesh Mullick, COO NFX said, “White Orange is the perfect partner we were looking for to increase our footprint. Today NFX already works with clients such as De Beers, Pepsi, Perfetti, ITC, Cipla, Nexus Malls, Pizza Wings, Chaayos, Kantar, Havas Media and Digitas to mine the mind of the consumer.”

Mitansh Mehta, Co-Founder White Orange added, “I think clients are going to be very excited by the solutions we have, because solutions lie in the mind of the consumer and we have innovative ways of getting in there. These are exciting times and we are looking to disrupt the market as a team.”