The new round of X ads revenue sharing payouts by Elon Musk has arrived

The platform has also lowered the minimum payout threshold from $50 to $10 and a minimum impressions requirement will now be five million views within three months.

X (formerly Twitter) made the announcement in July that it will start sharing ad revenue with the creators who satisfy its criteria by the week of July 31. However, on Aug 4, it announced that the company will not be able to make the payouts on the stipulated date and would require some more time to carry it out as the volume of people signing up for revenue sharing had exceeded their expectations.

In recent developments, X’s support account posted that X Premium ads revenue sharing payouts that were supposed to roll out last week have been delivered.

Payouts for creator ad revenue sharing are rolling out now. Sorry for the delay! https://t.co/3p12nLVlSN

— Support (@Support) August 8, 2023

X employee Eric Farraro said the late Friday announcement of a delay came only once the company was sure payments would not go out.

As for future rounds, he wrote, “We’ve done payouts to a much smaller number of creators before, but scaling to thousands of creators adds new challenges in terms of engineering, operations, and support. Having completed the initial wave of payouts yesterday, repeating that process is an easier task.”

Also Read: X introduces new control measures for advertisers

The platform has now lowered the minimum payout threshold from $50 to $10 and a minimum impressions requirement will now be five million views within three months instead of the 15 million listed before.

Elon Musk has further posted that X Premium (previously Twitter Blue) is free for accounts that generate above five million views.

This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.

Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity. https://t.co/87MqqyUu2E

— Elon Musk (@elonmusk) August 11, 2023

This comes after his declaration that creators will be eligible for ad-sharing revenue with a stipulation - they 'must' be an X Premium subscriber or ad money will otherwise be kept by the platform.

Musk’s comment has confirmed that the payouts are only for views generated by accounts that have verified handles. The payment system pays posters a fraction of a cent per view of their post, based on advertisers who pay for the views and users who pay to view the posts.

Following the global payouts, Indian posters like Abhishek Asthana, popularly known as @Gabbbarsingh, Ravi Handa, Prayag Tiwari, Maithun have received their share of the revenue and taken to X to thank Musk.

Elon Musk's takeover has set off a domino effect, ever since he laid off employees and started losing advertisers and half of the advertising revenue. However, after launching the X Premium subscription and removing the legacy blue checkmarks to entice users to subscribe to his $8 plan with payouts, it remains to be seen whether the X owner is trying to get advertisers to stay on the platform.