Advertisment

Studio X, FCB Kinnect, Schbang & Social Panga shine bright at SAMMIE Best Social Media Brands

During the sixth edition of SAMMIE 2024, the top campaigns were honored for their creativity in diverse categories such as video content, short and long-format videos, and user-generated content. Agencies behind these campaigns include Ogilvy India, FCB/SIX, VML, and more.

author-image
Social Samosa
Updated On
New Update
oug

A fascinating day at SAMMIE 2024, Social Samosa’s Best Social Media Brands Awards, saw the most outstanding campaigns being honoured for their creativity and influence. The winners this year excelled in the innovative use of video content, both short and long formats, user-generated content, and other strategies. A total of 117 awards were distributed, comprising 54 Gold and 63 Silver awards, underscoring the extensive talent and creativity within the industry. 

Among the standout winners were Vi’s ‘Be Someone’s We’ by Ogilvy India, Duolingo’s  ‘Swachh Bharat Abhiyan’ by Humour Me, HDFC Bank’s ‘Lulumelon’, KitKat’s #YouMakeMyBreak by Social Panga; all of which bagged Gold awards for their noteworthy and innovative campaigns. 

The agencies that shined bright included Studio X which bagged 8 Gold awards that included the campaigns for Coca-Cola India and Coke Studio Bharat. 

FCB Kinnect secured 5 Golds (4 being common with FCB/SIX) and won 2 silver for its campaigns for CEAT, HDFC Bank, Polycab, and more. 

Social Panga, with its noteworthy campaigns for KitKat and MamaEarth, won 4 Gold awards and 3 silver ones. 

Schbang had a remarkable night as well, bagging 4 Gold awards and a massive 6 silver awards across categories. 

Ogilvy India had its share of highs, winning 3 Gold awards and 1 silver. It won the Golds for the Vi campaigns, while the CEAT campaign secured a silver.   

Meanwhile, AutumnGrey bagged 2 Golds and 2 Silvers for its Axis Bank campaigns. Monk Entertainment secured 3 Golds for its work on Mountain Dew and Lay’s campaigns. 

The awards ceremony honoured the winners' creativity and uniqueness while showcasing the dynamic changes in social media marketing. The outstanding achievements set a new industry standard, encouraging others to pursue greater innovation in their future campaigns. To see the full list, click here

Our partners for SAMMIE: Best Social Media Brands Awards

Associate partner

Radio City India

Streaming partner 

24 Frames Digital 

Gifting Partners

Flourish

The bare bar

2.Oh

The Body Shop

Awards Creativity Sammie 2024