Ranveer Singh & Johnny Sins team up for Bold Care campaign to raise awareness

BoldCare has announced the launch of their witty campaign, #TakeBoldCareOfHerwithRanveerSingh,who hasjoinedthemasaco-founderandhas been working with them behind-the-scenes for more than a year. With this campaign, BoldCare wants to normalise the conversation around men’s sexualhealth. This refreshing approach by BoldCare aims to change how society discusses men'ssexualhealthissues.

The campaign also stars famous internet personality Johnny Sins - featuring in his first-ever ad for an Indian brand.

The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successfuladcampaigns,liketheRahulDravidxCREDad.Thebrandfilmwasproduced by Earlyman Films, one of the leading ad production houses in the country.

Rajat Jadhav, Co-Founder of BoldCare, commented on the campaign's approach by saying: "With #TakeBoldCareofHer, we want to address the stigma around men’s sexualhealth in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexualhealth. We're here to help men overcome their sexualhealth issues by providing science-backed solutions.” adds Jadhav.

RanveerSingh, Co-Founder of BoldCare, shares:“I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The BoldCarecampaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”