Thums Up unveils campaign at 36,000 ft with an in-flight announcement

Passengers aboard an Air India Express flight were in for a surprise when the routine announcement made by the crew turned out to be an exciting revelation of the launch of Thums Up Toofan – a one-of-a-kind campaign that gives a few lucky winners a chance to fly to the West Indies and watch the ICC T20 Men’s World Cup in the stadium.

This unexpected turn of events created an unforgettable moment for everyone on board, turning an ordinary flight into a memorable one. The innovative marketing stunt left the passengers stumped and thrilled in equal parts. The campaign has instilled an enthralling sense of excitement and anticipation amongst cricket fans and has significantly amplified their eagerness for the ICC T20 Men’s World Cup. 

As part of the launch of the ‘Thums Up Toofan’ campaign, the beverage brand announced that it plans to fly a few consumers to the West Indies for the ICC T20 Men’s World Cup, one of India’s most anticipated and watched sporting events.

Spanning from March 1st through April 30th 2024, it will give lucky consumers a chance to experience an unparalleled journey to the ICC T20 Men’s World Cup by simply scanning the QR code on the Thums Up bottle. After scanning the bottle, they will be redirected to the brand’s online platform where they can register themselves to book a ticket that can potentially fly them to the West Indies

Thums Up Toofan is bringing the fans as well as the cricket community together, placing itself at the center of sports culture. It aims to brings the fans closer to their beloved sport like never before, sparking a new wave of excitement within its consumers. 

To experience it yourself, just scan the QR code for an opportunity to win a seat on the Thums Up Toofan and experience the ICC T20 Men’s World Cup live from the West Indies.