On the third day of Cannes Lions 2024, two Indian agencies won 2 Silver Lions in the PR category and 1 Gold in the Creative Data category, bringing the total count to 12 Lions for India. The winners were announced in various categories, including Creative B2B, Creative Data, Direct, Media, PR, and Social & Influencer.
Leo Burnett grabbed a Gold Lion for PepsiCo’s Gatorade's Turf Finder campaign in the Creative Data category.
Commenting on the win, Rajdeepak Das, CCO, Publicis Groupe South Asia and Chairman Leo Burnett South Asia said, "The Gatorade Turf Finder campaign is everything that Leo Burnett believes in – Using new age technology and data to solve ‘real’ problems and make ‘real’ impact. And we are so proud that our work and vision is resonating with the jury at Cannes as well winning us this Gold for Creative Data. We are thankful for our partnership with PepsiCo who have helped give this campaign the scale it deserves. Epic Brands Epic work."
Two Silvers were secured in the PR category. FCB Kinnect bagged a Silver Lion for HDFC Bank's Lulumelon EOSS.
Another Lion was bagged by VML for 'Sing to Remember', a campaign it created for Coca-Cola India.
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