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Falling blocks of mergers: Where do clients stand?
Dec 05, 2025
07:00
IST
8 Min read
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As holding companies streamline, do independent agencies gain an edge?
Dec 04, 2025
07:00
IST 6Min read
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The Collective raises concern over lack of women leaders in newly announced Omnicom-IPG structure
Dec 04, 2025
10:57
IST
2 Min read
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It’s like losing family: Ad veterans on the end of DDB, FCB and MullenLowe
Dec 03, 2025
07:00
IST
10 Min read
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Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model
Dec 05, 2025
09:00
IST
6 Min read
Latest Stories
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Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model
Dec 05, 2025
09:00
IST 6 Min read
Falling blocks of mergers: Where do clients stand?
Dec 05, 2025
07:00
IST 8Min read
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Dream11 shifts from gaming to second-screen entertainment sports platform
Dec 04, 2025
18:53
IST
1 Min read
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Project Worldwide launches India & South Asia operational centre in Bengaluru
Dec 04, 2025
18:40
IST
1 Min read
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Print ad space grows 3% in Jan-Sept 2025 as education & auto lead: Report
Dec 04, 2025
18:39
IST
2 Min read
News
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Snapchat partners with Wix to streamline shoppable ads for SMBs
Dec 04, 2025
12:09
IST 1 Min read
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YouTube launches year-end recap, rolling out in India this week
Dec 03, 2025
17:20
IST 1Min read
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Adam Mosseri orders five-day office return as Instagram resets work culture
Dec 03, 2025
13:28
IST
2 Min read
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Industry Updates
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Dream11 shifts from gaming to second-screen entertainment sports platform
Dec 04, 2025
18:53
IST 1 Min read
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Project Worldwide launches India & South Asia operational centre in Bengaluru
Dec 04, 2025
18:40
IST 1Min read
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Vinod Intelligent Cookware announces Chef Nehal Karkera as digital ambassador
Dec 04, 2025
18:11
IST
2 Min read
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Tennis Premier League signs three-year streaming partnership with JioHotstar
Dec 04, 2025
16:39
IST
2 Min read
Topical Spot
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Revisiting AIDS Awareness ads that broke stigma and started conversations
Dec 01, 2025
17:30
IST 2 Min read
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2Min read
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Brands betting on global sports to mark India’s next marketing frontier
Nov 03, 2025
18:55
IST
2 Min read
Experts Speak
Falling blocks of mergers: Where do clients stand?
Dec 05, 2025
07:00
IST 8 Min read
As holding companies streamline, do independent agencies gain an edge?
Dec 04, 2025
07:00
IST 6Min read
It’s like losing family: Ad veterans on the end of DDB, FCB and MullenLowe
Dec 03, 2025
07:00
IST
10 Min read
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After a year of mergers, the value test awaits ad agencies in 2026
Dec 01, 2025
12:07
IST
7 Min read
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Interviews
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Advertising still treats ageing as either illness, retirement, or dependence: Sanjay Mehta
Dec 02, 2025
09:00
IST 7 Min read
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Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5Min read
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST
6 Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
Case Studies
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Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST 5 Min read
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Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
Nov 19, 2025
13:01
IST 5Min read
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST
3 Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST
3 Min read
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST
4 Min read
Campaign Spot
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Zomato’s new ad highlights small gestures that make delivery partners with disabilities feel seen
Dec 04, 2025
09:00
IST 2 Min read
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Apple’s new ad film makes the case for accessibility through ordinary routines
Dec 03, 2025
18:42
IST 2Min read
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Snapchat India's campaign highlights real, visual connections among Gen Z
Nov 26, 2025
18:22
IST
2 Min read
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Galaxy’s new ad with Mrunal Thakur aims to take the guilt out of self-indulgence
Nov 17, 2025
11:33
IST
2 Min read
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STAR Health Insurance's new campaign shows how simple stories can speak louder with AI
Nov 11, 2025
15:45
IST
3 Min read
Guest Post
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The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
IST 4 Min read
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Tracks of time: How trams became India’s OG billboards
Nov 26, 2025
12:30
IST 3Min read
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How innovations in commerce & evolved purchase behaviours are shaping weddings in India
Nov 26, 2025
09:00
IST
4 Min read
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Samosa Snippets
Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model
Dec 05, 2025
09:00
IST 6 Min read
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What the end of DDB means for the legacy it built with Mudra
Dec 04, 2025
07:00
IST 5Min read
Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST
4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST
7 Min read
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST
5 Min read