/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
/socialsamosa/media/media_files/2025/07/24/rajah-chaudhry-2025-07-24-17-55-37.jpg)
NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
Jul 25, 2025 15:25 IST
6 Min read
/socialsamosa/media/media_files/2025/07/25/15-2-2025-07-25-16-41-10.jpg)
The future of OOH: Where creativity meets data & technology
Jul 25, 2025 17:11 IST
2Min read
/socialsamosa/media/media_files/2025/07/24/business-of-emotions-2025-07-24-11-45-19.png)
/socialsamosa/media/media_files/2025/07/22/untitled-design-2025-07-22-18-51-00.png)
/socialsamosa/media/media_files/2025/07/23/subko-coffee-social-media-blueprint-2025-07-23-15-16-34.png)
Of coffee & cultural codes: The Subko Coffee social media blueprint
Jul 23, 2025 15:16 IST
5 Min read
/socialsamosa/media/media_files/2025/07/22/in-house-therapy-agency-2025-07-22-13-19-50.png)
/socialsamosa/media/media_files/2025/07/22/nagessh-pannaswami-2025-07-22-10-55-28.png)
Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025 12:49 IST
6 Min read
/socialsamosa/media/media_files/2025/07/18/india-monsoon-ooh-advertising-2025-07-18-17-04-38.jpg)
News
/socialsamosa/media/media_files/2025/07/25/35-2025-07-25-16-58-35.jpg)
Google rolls out new shopping features including virtual try-on and price alerts
Jul 25, 2025 19:02 IST
2 Min read
/socialsamosa/media/media_files/2025/07/25/28-2025-07-25-12-38-40.jpg)
Snapchat introduces 'Home Safe' feature for location based return alerts
Jul 25, 2025 13:00 IST
1Min read
/socialsamosa/media/media_files/2025/07/25/16-2025-07-25-11-40-36.jpg)
Elon Musk's X pilots new community notes feature to find post everyone likes
Jul 25, 2025 11:55 IST
2 Min read
/socialsamosa/media/media_files/2025/07/24/122-2025-07-24-19-05-05.jpg)
/socialsamosa/media/media_files/2025/07/24/11-2025-07-24-11-08-16.jpg)
Industry Updates
/socialsamosa/media/media_files/2025/07/24/17-1-2025-07-24-12-14-58.jpg)
Publicis Groupe appoints WPP's Coca Cola agency head Laurent Ezekiel
Jul 25, 2025 19:11 IST
1 Min read
/socialsamosa/media/media_files/2025/07/25/76-2025-07-25-17-57-51.jpg)
Asian Paints appoints Karan Kapoor as General Manager - Marketing and Services
Jul 25, 2025 18:59 IST
1Min read
/socialsamosa/media/media_files/2025/07/25/75-2025-07-25-17-30-14.jpg)
Sony LIV acquires Hindi and English media rights for Esports World Cup 2025
Jul 25, 2025 17:35 IST
1 Min read
/socialsamosa/media/media_files/2025/07/25/hashfame-creators-signal-2025-07-25-17-27-34.png)
HashFame launches brand interest signals to track real-time creator demand
Jul 25, 2025 17:30 IST
2 Min read
/socialsamosa/media/media_files/2025/07/25/72-2025-07-25-16-25-09.jpg)
Govt bans 25 OTT platforms including ALTT, Ullu, Desiflix for obscene content
Jul 25, 2025 16:49 IST
2 Min read
Topical Spot
/socialsamosa/media/media_files/2025/07/07/fi-64-2025-07-07-17-38-51.png)
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
/socialsamosa/media/media_files/2025/06/25/xv-2025-06-25-19-06-26.png)
Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
/socialsamosa/media/media_files/2025/06/13/nQJrqwzq98Q0ESBccvk9.png)
Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2 Min read
/socialsamosa/media/media_files/2025/06/04/EDqdHGtMDg0GcnzaLbGx.png)
/socialsamosa/media/media_files/2025/05/28/nI3LdaSzvRt1DEtSYIKp.png)
Experts Speak
/socialsamosa/media/media_files/2025/07/24/business-of-emotions-2025-07-24-11-45-19.png)
When the emotion tank runs out in the business of emotions
Jul 24, 2025 14:37 IST
7 Min read
/socialsamosa/media/media_files/2025/07/22/untitled-design-2025-07-22-18-51-00.png)
Why your brand integration feels forced and how to fix it
Jul 23, 2025 17:09 IST
8Min read
/socialsamosa/media/media_files/2025/07/17/cindy-rose-wpp-2025-07-17-12-09-28.jpg)
Interviews
/socialsamosa/media/media_files/2025/07/22/nagessh-pannaswami-2025-07-22-10-55-28.png)
Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025 12:49 IST
6 Min read
/socialsamosa/media/media_files/2025/07/17/73-2-2025-07-17-18-18-07.jpg)
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025 16:20 IST
13Min read
/socialsamosa/media/media_files/2025/07/04/hero-realty-karan-kumar-2025-07-04-10-56-31.jpg)
Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
Jul 11, 2025 12:54 IST
9 Min read
/socialsamosa/media/media_files/2025/07/09/73-1-2025-07-09-18-46-01.jpg)
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14 Min read
/socialsamosa/media/media_files/2025/07/08/sumeet-bhojani-2025-07-08-16-38-23.jpg)
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9 Min read
Case Studies
/socialsamosa/media/media_files/2025/07/24/zoff-foods-converted-a-viral-turmeric-trend-into-a-ugc-campaign-2025-07-24-12-27-43.png)
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025 12:29 IST
4 Min read
/socialsamosa/media/media_files/2025/07/17/untitled-design-2025-07-17-16-31-12.png)
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025 16:34 IST
4Min read
/socialsamosa/media/media_files/2025/07/08/shaadicom-ice-sculpture-2025-07-08-14-55-28.png)
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
/socialsamosa/media/media_files/2025/07/04/glucon-d-case-study-social-samosa-2025-07-04-00-39-59.png)
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
/socialsamosa/media/media_files/2025/06/24/pehlithalimaaki-2025-06-24-15-28-40.png)
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/07/21/untitled-design-2025-07-21-17-14-31.png)
Mohanlal elegantly embraces his unseen side in Vinsmera Jewels ad
Jul 21, 2025 17:16 IST
1 Min read
/socialsamosa/media/media_files/2025/07/17/789-2025-07-17-17-37-47.jpg)
Star Health’s latest campaign draws a stark line between care and crisis
Jul 17, 2025 17:45 IST
2Min read
/socialsamosa/media/media_files/2025/07/16/zomato-celebrates-indias-spirit-of-grit-with-its-latest-campaign-fuel-your-hustle-2025-07-16-15-31-06.png)
Zomato's campaign explores the discipline behind fame using rare footage of iconic Indian figures
Jul 16, 2025 15:33 IST
2 Min read
/socialsamosa/media/media_files/2025/07/09/7400-2025-07-09-19-02-22.jpg)
Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion
Jul 09, 2025 19:35 IST
2 Min read
/socialsamosa/media/media_files/2025/07/09/sting-f1-2025-07-09-13-30-54.png)
Sting integrates F1 engine sound across digital touchpoints to drive fan interaction
Jul 09, 2025 13:40 IST
1 Min read
Guest Post
The future of OOH: Where creativity meets data & technology
Jul 25, 2025 17:11 IST
2 Min read
/socialsamosa/media/media_files/2025/07/15/uday-kumar-haliga-2025-07-15-18-43-53.jpg)
How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025 11:02 IST
7Min read
/socialsamosa/media/media_files/2025/07/15/108-1-2025-07-15-19-01-45.jpg)
Advertising in 2030: Five predictions on how AI will reshape the industry
Jul 16, 2025 10:00 IST
3 Min read
/socialsamosa/media/media_files/2025/07/09/sanjana-jain-2025-07-09-12-46-24.jpg)
The female gaze in advertising: Why it matters and what it looks like
Jul 09, 2025 13:40 IST
4 Min read
/socialsamosa/media/media_files/2025/07/07/zero-search-marketing-2025-07-07-10-59-23.jpg)
Samosa Snippets
NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
Jul 25, 2025 15:25 IST
6 Min read
/socialsamosa/media/media_files/2025/07/22/women-footballers-brand-value-2025-07-22-13-19-29.png)
How international women footballers are redefining brand power
Jul 23, 2025 10:00 IST
6Min read
/socialsamosa/media/media_files/2025/07/22/world-mango-day-brands-2025-07-22-18-04-01.png)
/socialsamosa/media/media_files/2025/07/14/evolution-of-chocolate-ads-2025-07-14-16-37-47.png)
/socialsamosa/media/media_files/2025/07/10/wimbledon-brand-partnership-2025-07-10-17-19-36.png)
Movie Marketing
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025 10:36 IST
6 Min read
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)
Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025 12:23 IST
8Min read
/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
/socialsamosa/media/media_files/2025/06/05/aaGViijTlABfrendncxf.png)
Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4 Min read
/socialsamosa/media/media_files/2025/05/16/S3aytbgRFVm1zaqlJeg4.png)
How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3 Min read