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The Whole Truth under the microscope
Aug 18, 2025
12:27
IST
8 Min read
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Sam Altman set the hype, but did GPT-5 deliver?
Aug 18, 2025
14:42
IST 6Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST
6 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
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Creative minds recall Independence Day ads that still give them goosebumps
Aug 14, 2025
10:00
IST
7 Min read
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News
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Advertisers face fewer manual targeting options as Meta pushes AI tools
Aug 18, 2025
11:29
IST 2 Min read
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Google now lets users choose Preferred Sources to search in India and U.S.
Aug 14, 2025
12:01
IST 1Min read
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Industry Updates
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FCB Neo announces Binay Mehra as Senior Vice President
Aug 18, 2025
17:13
IST 1 Min read
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Art-E Mediatech wins creative mandate for lifestyle tech brand Dylect
Aug 18, 2025
15:47
IST 1Min read
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22feet Tribal Worldwide appoints Anvita Arora VP & Head of Mumbai, Shyam Nair Executive Creative Director
Aug 18, 2025
15:20
IST
2 Min read
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Tonic Worldwide secures Pranav Constructions’ integrated digital mandate
Aug 18, 2025
11:50
IST
1 Min read
Topical Spot
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Independence Day 2025: Brand campaigns evoke pride & joy
Aug 14, 2025
15:19
IST 1 Min read
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST 1Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025
17:42
IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
Experts Speak
The Whole Truth under the microscope
Aug 18, 2025
12:27
IST 8 Min read
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What does Indian pride look like in ads today?
Aug 14, 2025
13:11
IST 5Min read
Creative minds recall Independence Day ads that still give them goosebumps
Aug 14, 2025
10:00
IST
7 Min read
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Interviews
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST 7 Min read
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Shekhar Banerjee on the fragmented media ecosystem of 2025
Aug 13, 2025
10:35
IST 7Min read
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Curry Nation’s Priti Nair and Nagessh Pannaswami on building a culture-led agency
Aug 06, 2025
10:00
IST
4 Min read
Case Studies
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6 Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST 4Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
Campaign Spot
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Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Aug 07, 2025
13:00
IST 2 Min read
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Google's campaign pairs Dr. Dre’s beats with a dig at Apple’s AI rollout
Aug 06, 2025
19:32
IST 1Min read
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L&T Finance introduces AI-powered microsite featuring Jasprit Bumrah, extends 'Aapke Business Ka Game Changer' campaign
Aug 06, 2025
17:06
IST
3 Min read
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Star Health’s latest campaign draws a stark line between care and crisis
Jul 17, 2025
17:45
IST
2 Min read
Guest Post
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How brands win (and lose) the tricolour game on Independence Day
Aug 14, 2025
13:13
IST 5 Min read
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Unity is now Voldemort in advertising
Aug 14, 2025
12:34
IST 3Min read
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Samosa Snippets
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Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST 2 Min read
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I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
Aug 02, 2025
18:34
IST 9Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025
18:08
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4 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025
16:37
IST
4 Min read