The Whole Truth under the microscope
Sam Altman set the hype, but did GPT-5 deliver?
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Creative minds recall Independence Day ads that still give them goosebumps
News
Advertisers face fewer manual targeting options as Meta pushes AI tools
Google now lets users choose Preferred Sources to search in India and U.S.
Industry Updates
FCB Neo announces Binay Mehra as Senior Vice President
Art-E Mediatech wins creative mandate for lifestyle tech brand Dylect
22feet Tribal Worldwide appoints Anvita Arora VP & Head of Mumbai, Shyam Nair Executive Creative Director
Tonic Worldwide secures Pranav Constructions’ integrated digital mandate
Topical Spot
Independence Day 2025: Brand campaigns evoke pride & joy
Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Friendship day brand creatives tap into nostalgia, humour, and heart
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
The Whole Truth under the microscope
What does Indian pride look like in ads today?
Creative minds recall Independence Day ads that still give them goosebumps
Interviews
Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Shekhar Banerjee on the fragmented media ecosystem of 2025
Curry Nation’s Priti Nair and Nagessh Pannaswami on building a culture-led agency
Case Studies
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Campaign Spot
Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Google's campaign pairs Dr. Dre’s beats with a dig at Apple’s AI rollout
L&T Finance introduces AI-powered microsite featuring Jasprit Bumrah, extends 'Aapke Business Ka Game Changer' campaign
Star Health’s latest campaign draws a stark line between care and crisis
Guest Post
How brands win (and lose) the tricolour game on Independence Day
Unity is now Voldemort in advertising
Samosa Snippets
Entry-level hiring jumps in A&M by 43%
I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
Movie Marketing
Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Rihanna is Smurfs' queen card in all-ages marketing play
Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously