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Sep 18, 2025
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India emerges as leading market for Google’s AI image generator
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Reddit pushes Google talks to turn search users into active community members
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YouTube introduces AI-powered editing tool for Shorts and Create app
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WhatsApp rolls out ads in status & payment features for Indian businesses
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Gameskraft lays off 120 employees amid RMG ban
Sep 18, 2025
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AnyMind introduces AI-powered livestreaming tool AnyLive for Creators
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Mankind Pharma partners with OpenAI to integrate AI across operations
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A consolidated list of Asia Cup 2025 sponsors
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When brand campaigns made us uncomfortable for the right reasons
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Experts Speak
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How to make branding and packaging more memorable this festive season
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IST 6Min read
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People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
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Aug 21, 2025
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
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MG Hector marks six years by celebrating owners through everyday touchpoints
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Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula
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How emotional contexts like ‘Swiftynomics’ are rewriting brand playbooks
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IST 3Min read
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Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
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How do Indian consumers emotionally respond to 'auspiciousness' in brand storytelling?
Sep 02, 2025
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From contemporary to desi: How Zouk changed its social media playbook
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A lookback at August 2025 cultural hits, from food to fashion
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
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4 Min read